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Sonos + Apple Music TV commercial - Silence Ft. Killer Mike, Matt Berninger
Sonos

Sonos is a company that specializes in creating high-quality audio products. They offer a range of speakers, soundbars, and other audio devices that are designed to deliver an immersive and exceptiona...

What the Sonos + Apple Music TV commercial - Silence Ft. Killer Mike, Matt Berninger is about.

Sonos + Apple Music TV commercial - Silence Ft. Killer Mike, Matt Berninger

Title: Sonos + Apple Music TV Spot, 'Silence' Ft. Killer Mike, Matt Berninger

Introduction:The collaboration between Sonos and Apple Music brought together two powerhouses in the tech and music industry. Their joint venture resulted in an epic TV spot titled 'Silence,' featuring the talents of rap legend Killer Mike and indie rock sensation Matt Berninger. The commercial aimed to highlight the immersive experience of listening to music on the Sonos sound system while enjoying the vast library of Apple Music.

Exploring Silence:The TV spot opens with a dimly lit room engulfed in silence as Killer Mike sits on a couch wearing a pensive expression. The scene sets a contemplative tone, signifying the importance of moments of silence before immersing oneself in the power of music. The atmosphere takes on a somber feel as Matt Berninger, lead vocalist of The National, walks into the frame, his voice echoing through the room.

The Power of Sound:As the music begins, the Sonos sound system comes alive, filling the room with rich, powerful audio. The camera captures the vibrations in the air, visually representing the intense energy emitted by the Sonos speakers. The heart-pounding rhythm intertwines with the silence from the opening scene, creating an exquisite contrast that amplifies the impact of the music.

Killer Mike's Impactful Verse:Killer Mike delivers an unforgettable verse that captivates both the viewers and the occupants of the room. With his compelling lyrics and commanding presence, he embodies the raw power music possesses to spark emotions and instigate change. As Killer Mike's verse reverberates throughout the room, the camera pans, displaying the faces of the listeners as they become deeply immersed in the music.

Matt Berninger's Soaring Vocals:As the camera transitions to Matt Berninger, his melodic voice takes center stage, accompanied by the Sonos sound system's impeccable audio quality. The visual now focuses on the emotions evoked by the music, capturing tears streaming down the listeners' faces, smiles of pure joy, and an overwhelming sense of connection to the music.

Uniting Community:The commercial concludes with a final shot of the room brimming with people from diverse backgrounds, all brought together by the universal language of music. The combination of the Sonos sound system and Apple Music brings people together, fostering a sense of unity and understanding. The 'Silence' TV spot effectively showcases the transformative power of music, and how Sonos and Apple Music collaborate to enhance the listening experience.

Conclusion:The Sonos + Apple Music TV spot, 'Silence' featuring Killer Mike and Matt Berninger, successfully encapsulates the essence of music as a transformative force. It beautifully captures the emotional journey listeners go through when experiencing music on a Sonos sound system, emphasizing the pivotal role music plays in our lives. By collaborating, Sonos and Apple Music create a synergy that elevates the listening experience, bringing people together and connecting them through the power of sound.

Sonos + Apple Music TV commercial - Silence Ft. Killer Mike, Matt Berninger produced for Sonos was first shown on television on February 14, 2016.

Song from commercial Sonos + Apple Music TV Spot, 'Silence' Ft. Killer Mike, Matt Berninger

Anderson.Paak's "Come Down" song"Come Down" is a song by American singer Anderson.Paak, released in 2016 as the fourth single from his second studio album, "Malibu". The song was produced by Hi-Tek and is known for its groovy bass line and shuffling drum loop. It is a raw funk song that has a tempo of 98 Beats Per Minute (Andante) with a time signature of 4/4. The song has gained popularity and has been covered and remixed by other artists. The music video for "Come Down" was released on October 31, 2016, and has received over 7,000 comments on YouTube. The song has also been featured in various media and events, including the 59th Annual Grammy Awards.

Frequently Asked Questions about sonos + apple music tv spot, 'silence' ft. killer mike, matt berninger

You can enjoy all of Apple Music's main features on Sonos, with access to the entire Apple Music catalog and your library, including: Get 100 million songs ad-free. Curated playlists updated daily. Tune in to live radio hosted by artists on Apple Music 1, Apple Music Hits, and Apple Music Country global livestreams.

After checking, it looks like you're right that it streams in 256 kbps AAC with Sonos and not lossless or Hi-Res lossless.

Apple Music is a subscription-based streaming service for music and video, created by Apple. It was introduced as a competitor to other music streaming services like Spotify. The service/app comes pre-installed on Apple devices, having replaced the music app used in older iOS versions in iPhones, iPads, and Macs.

Apple Music's Lossless tier starts at CD quality, which is 16 bit at 44.1 kHz (kilohertz), and goes up to 24 bit at 48 kHz and is playable natively on Apple devices. For the true audiophile, Apple Music also offers Hi-Resolution Lossless all the way up to 24 bit at 192 kHz.

Overall, Sonos makes speakers with well-balanced sound profiles suitable for home use. Some are even compatible with certain Sonos soundbars, letting you create a surround sound system. Many of their speakers have built-in voice assistants, like Alexa and Google Assistant.

Apple Music

  • Over 100 million songs and 30,000 playlists, always ad‑free.
  • Experience Spatial Audio for sound that surrounds you.
  • Sing along to. real-time lyrics with Apple Music Sing.
  • Listen across all your devices, online or off.
  • Explore the world's largest classical music catalog.

Apple Music was once the leader in all things digital music, but is currently behind Spotify with more than 98 million users worldwide. Apple's Music is known for its high-profile exclusives, robust library, curated radio, and seamless integration with iOS.

Apple Music has a massive catalog of more than 100 million songs, the curated Apple Music 1 radio station, Siri compatibility, video content, lyrics, a 24/7 music video channel, and support for numerous devices, including the Apple Watch.

Apple has developed its own lossless audio compression technology called Apple Lossless Audio Codec (ALAC). In addition to AAC, the entire Apple Music catalog is now also encoded using ALAC in resolutions ranging from 16-bit/44.1 kHz (CD Quality) up to 24-bit/192 kHz.

The Sonos wireless multi-room system helped revolutionise the way many of us listen to music at home. It made a whole home music system a convenient and affordable reality, delivering music to every room in your house – whether playing in unison, or separately in different zones.

Sonos uses your WiFi to stream music from a growing list of more than 100 streaming services including all the popular ones like Spotify, Amazon Music and Apple Music but you can also stream free radio, podcasts or even audiobooks to your speaker. Find your favourite music service on the full streaming service list.

Overall, apples are a healthy food choice, rich in fiber and vitamin C. But sometimes you can have too much of a good thing. Apples are high in sugar and may cause gastrointestinal distress. Pesticide residues are another possible concern, as are allergic reactions in some people.

Videos

Watch Sonos + Apple Music TV Commercial, 'Silence'

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Agenices

Agenices of the Sonos + Apple Music TV Spot, 'Silence' Ft. Killer Mike, Matt Berninger

Sonos + Apple Music TV commercial - Silence Ft. Killer Mike, Matt Berninger
72andSunny

72andSunny is a creative agency that provides a range of services including advertising, design, strategy, and technology solutions to some of the world's biggest brands. The company was founded in 20...

Sonos + Apple Music TV commercial - Silence Ft. Killer Mike, Matt Berninger
VCCP New York

VCCP New York is a global advertising agency based in New York City. The company specializes in creating innovative marketing campaigns for challenger brands. They believe in the power of creativity a...

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