State Farm television commercial 2023

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Advertisers of the State Farm TV Spot, 'What If: New Career' Featuring Boban Marjanovic

State Farm

State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...

What the State Farm TV commercial - What If: New Career is about.

In this State Farm TV spot titled 'What If: New Career,' we are introduced to the larger-than-life basketball player, Boban Marjanovic, as he contemplates a career switch. The commercial opens with a close-up shot of Boban, his towering height and charismatic smile instantly capturing our attention.

As the camera pans out, we find Boban seated behind a desk in a corporate office, wearing a crisp suit and tie. He gazes out the window longingly, clearly feeling out of place in this corporate environment. The voiceover asks, "What if Boban had pursued a different career?"

The scene then transitions into a series of comical and ludicrous situations, showcasing Boban attempting various professions. From being a circus performer juggling balls effortlessly to trying his hand at baking pastries that are more like towering masterpieces, Boban demonstrates his versatility and natural talent in each scenario. With his genuine enthusiasm and magnetic personality, he manages to captivate everyone around him.

Throughout these different career attempts, Boban encounters challenges that are both hilarious and endearing. We see him struggling to fit inside a tiny clown car, accidentally creating a flour explosion in the bakery, and even teaching a yoga class where his long limbs are put to the test. Despite these obstacles, Boban's unwavering optimism shines through, leaving a lasting impression on everyone he encounters.

As the ad approaches its climax, we witness Boban's triumphant return to the basketball court, where he truly belongs. Dressed in his team's jersey, he effortlessly dunks the basketball, his towering figure dominating the court. The voiceover concludes, asking, "But what if Boban had pursued a different career? Well, we'd never get to see this."

The commercial ends with a playful tagline from State Farm, emphasizing the importance of pursuing one's passion, no matter how unconventional. It serves as a reminder to embrace our unique talents and not be afraid to chase our dreams.

Through its lighthearted and entertaining approach, State Farm's 'What If: New Career' TV spot featuring Boban Marjanovic encourages viewers to think about the endless possibilities that arise when we dare to step outside our comfort zones. It celebrates the idea of embracing our true passions and finding the courage to chase them, no matter where they may lead us.

State Farm TV commercial - What If: New Career produced for State Farm was first shown on television on February 5, 2023.