Liberty Mutual spends hundreds of millions of dollars on advertising. For example, in 2022 this insurance giant spent $500 million on advertising, marketing, and promotions.

Complaints and customer satisfaction Liberty Mutual received an overall satisfaction score of 76.8 out of 100 by a pool of its customers in a NerdWallet survey conducted online in June 2022. To put that in perspective, the average score among seven insurers was 77, and the highest was 82. No. 3 out of 8 companies.

Also, “LiMu” stands for Liberty Mutual... is your mind blown? Everyone wants to know, is LiMu Emu real? He comes to life with the help of movie magic - LiMu Emu's deliberate actions are created using a CGI model.

Why did Liberty Mutual choose an emu as its mascot? The choice of the second tallest living bird in an advertisement campaign is certainly a part of a quirky wordplay. But, rhyming with LiMu, which stands for Liberty Mutual, an emu was a popular choice for the mascot.

In 2021, life and entertainment was the industry with the highest TV advertising spending in the United States, reaching 10.1 billion U.S. dollars. Pharmaceutical and medical ranked second, with a spend of 5.6 billion, while food and beverage rounding out the top three with ad spend of 4.5 billion.

In 2022, Procter & Gamble spent 746 million U.S. dollars on advertising on cable TV in the United States. The company ranked as the leading advertiser on cable TV networks in the country. The Walt Disney Company came second with ad expenditures of 485 million dollars.

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A Stable Financial Strength Ratings assigned to Liberty Mutual Group of companies

After a brief absence, it looks like Tanner Novlan is officially back as a co-spokesman for insurance company Liberty Mutual -- and he's sharing the spotlight with Limu Emu and his partner, Doug. Novlan's time with the company is perhaps best marked by his "Liberty Biberty" commercial.

While attacks on humans are rare and fatalities even less common, these are quite sizable birds, fully capable of eviscerating even large animals with their big, three-toed, clawed feet. So, while they are friendly and inquisitive, emus should definitely be treated with respect and caution.

Comparison with locomotives. EMUs, when compared with electric locomotives, offer: Higher acceleration, since there are more motors sharing the same load, more motors allows for a higher total motor power output.

Emus are large, flightless birds. Their necks and legs are long, but their wings are tiny, reduced to less than 8 inches (20 centimeters). After molting, the birds are dark, but sunlight fades the feathers and they become paler at the end of the season.