Rolex: The Legacy of Timekeeping ExcellenceFounded in 1905 by Hans Wilsdorf and Alfred Davis, Rolex is a renowned luxury watch brand that has redefined the art of timekeeping. With their commitment to...
The Rolex TV spot, 'One to Watch' featuring Angelique Kerber is a stunning example of how a brand can showcase its values and vision while highlighting the achievements of a talented athlete. The commercial features German tennis player Angelique Kerber, who has won three Grand Slam tournaments in her career, reflecting on her journey to success.
The commercial starts with Angelique Kerber walking towards the tennis court wearing a stunning Rolex watch. As she walks, the voiceover says, "Legends are made one match at a time." The camera then goes on to show Kerber hitting an incredible double-handed backhand shot, and the voiceover continues, "And the greatest of all time, always leave something for the next generation to aspire to."
The commercial then shows Angelique Kerber practicing, playing, and winning on the tennis court, intercut with shots of her off the court, living her life to the fullest. Throughout the commercial, the message is clear: Rolex and Angelique Kerber are a perfect match. Both are driven to achieve greatness, to be the best in their fields, and both share the same ethos of never settling for anything less than perfection.
The commercial ends on a powerful note, with Angelique Kerber holding the Rolex watch close to her heart. The voiceover says, "Achievement takes passion, resilience, and excellence. Rolex, a crown for every achievement."
Overall, the Rolex TV spot, 'One to Watch' Featuring Angelique Kerber is a brilliant example of how a brand can celebrate the achievements of its ambassadors while conveying its core values and beliefs. Through stunning visuals, powerful messaging, and a captivating performance by Angelique Kerber, this commercial captures the essence of what makes the Rolex brand so iconic and timeless.
Rolex TV commercial - One to Watch produced for Rolex was first shown on television on January 8, 2017.
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