Johnson's Baby is a company that specializes in producing a range of baby products such as lotions, oils, shampoos, and soaps. The company was founded in 1894 by Robert Wood Johnson, who was inspired...
Johnson's Baby has always been associated with baby care products, and they have been constantly releasing different TV spots to market their brand. The TV spot, 'Morning Routine,' is one such commercial that showcases how Johnson's Baby products can help make a baby's morning routine more comfortable and enjoyable.
The spot begins with a woman waking up to her baby's cries in the morning. She picks up her baby and takes her to the bathroom, where she begins her morning routine. The commercial then shows the various products offered by Johnson's Baby, including baby oil, baby shampoo, and baby powder, placed on the bathroom counter. As the mother applies these products to her baby, the baby's discomfort turns into happiness, and she giggles as her mother tickles her belly.
The commercial's message is clear: Johnson's Baby products provide a comfortable and enjoyable experience for both babies and parents. The quality of their products assures parents that they are using only the best products for their little ones.
The TV spot uses beautiful visuals, soothing background music, and adorable baby smiles and giggles to create an emotional connection with the audience. It is designed to evoke fond memories of parents' baby's first baths and promote Johnson's Baby products as a go-to brand for baby care.
In conclusion, 'Morning Routine' is an excellent example of Johnson's Baby marketing strategy that promotes its products' quality and effectiveness in taking care of babies.
Johnsons Baby TV commercial - Morning Routine produced for Johnson's Baby was first shown on television on June 26, 2017.
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