What the Western Union TV Commercial for What It Feels Like is about.

Western Union's latest TV commercial pulls at the heartstrings with its emotional portrayal of what it feels like to send money abroad using their money transfer service. The commercial opens with a young woman watching a touching video message from her mother back home, who is struggling to make ends meet. The daughter is moved to tears as she realizes the impact that sending money to her mother can make.

The scene transitions to the daughter walking into a Western Union store to send money to her mother. In her voiceover, she describes the feeling of empowerment and connection that comes with being able to support her family despite the distance. The visuals emphasize this feeling, with close-up shots of the daughter's face as she interacts with the Western Union agent, conveying her sense of determination and pride in being able to help her family.

Throughout the commercial, the emotional journey of the daughter is interspersed with scenes from her mother's life back home. We see her mother's daily struggles, such as working long hours in a factory and worrying about her finances. But we also see the joy and relief on her face when she receives the money from her daughter and is able to afford groceries, school fees, and other essentials.

The commercial culminates in a heartwarming reunion between the mother and daughter, as they embrace and cry tears of joy. The daughter is filled with a sense of fulfillment and gratitude, knowing that her support has made a difference in her family's lives.

Throughout the commercial, the emotional storytelling is backed by Western Union's message of trust and reliability in their money transfer services. The tagline, "Sending money with Western Union? That's what it feels like," completes the emotional arc of the story, encapsulating the sense of power and emotion that comes with helping those we love. Overall, the Western Union TV commercial is an effective portrayal of the positive impact that money transfer services like theirs can have on people's lives.

Western Union TV Commercial for What It Feels Like produced for Western Union was first shown on television on August 21, 2012.