What the USTA Foundation TV commercial - Between is about.

The USTA Foundation TV Spot, 'Between' is a heartwarming advertisement that captures the unique bond between tennis players and their coaches. The commercial documents the journeys of several young tennis players as they navigate the ups and downs of their sport, with their coaches always by their side.

The spot is set against a backdrop of tennis courts, with the players seen training tirelessly, trying to perfect their forehands and backhands, but what makes this spot stand out is the palpable relationship between these young players and their coaches. The commercial highlights the strong connection that exists between the two, showcasing the guiding roles coaches take on in their players' lives.

Through "Between," USTA Foundation has made a strong statement about the importance of mentors and the impact they have on young lives, not just in tennis, but in life generally. The USTA Foundation, which serves to bring tennis and education together to change lives, has developed programs and initiatives aimed to inspire young people to achieve their potential both on and off the court.

Overall, this TV spot is a beautiful and inspiring tribute to the game of tennis and the important role that coaches play in the lives of young athletes. With its emotional resonance, it is sure to ignite passion and inspire young people who are looking for a role model, a mentor, or a little extra motivation to pursue their dreams.

USTA Foundation TV commercial - Between produced for USTA Foundation was first shown on television on August 30, 2016.