What the Jawbone BigJambox TV commercial - Theater is about.

Jawbone's BigJambox TV spot, 'Theater,' set against the backdrop of the critically acclaimed film, Life of Pi, takes the viewing experience to an entirely different level. The ad campaign showcases the powerful sound quality and sleek design that Jawbone is known for in a way that adds a new layer of depth and immersion to the film.

The commercial features a group of friends eagerly awaiting the start of the movie in a dark theater. As the lights fade to black, the sound of waves crashing and a low growling noise fills the room. Suddenly, the BigJambox begins to pulse in time with the sound, amplifying the bass and depth of the audio in a way that the audience can feel in their chests.

As the story of Pi and his journey to survive at sea unfolds on-screen, the BigJambox continues to bring the viewer deeper into the action with its dynamic, room-filling sound quality. From the gentle splashes of the ocean to the roar of a Bengal tiger, every sound is brought to life with a new level of intensity and clarity that captures the viewer's attention and holds it until the very end.

The commercial effectively demonstrates how the BigJambox can transform any viewing experience into a cinematic event, whether it's your favorite movie or the big game. The product's sleek design and portability make it an ideal accessory for any on-the-go occasion, while its powerful sound quality cements its place as a top-of-the-line audio accessory.

Jawbone BigJambox TV commercial - Theater produced for Jawbone was first shown on television on November 15, 2012.