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Michelob ULTRA TV commercial - Night Club
Michelob

Michelob is a brand of beer that is owned and distributed by Anheuser-Busch, one of the largest brewing companies in the world. Michelob is known for its premium quality and is often associated with a...

What the Michelob ULTRA TV commercial - Night Club is about.

Michelob ULTRA TV commercial - Night Club

Title: Night Club: A Michelob ULTRA Experience

In the vibrant cityscape of downtown Los Angeles, a hip and trendy nightclub comes alive with pulsating music, neon lights, and an undeniable energy. Michelob ULTRA, renowned for its commitment to an active lifestyle and enjoyment of life's moments, sets the stage for an unforgettable night of celebration.

The television spot begins with a captivating aerial shot of the sleek and modern nightclub entrance, flanked by futuristic signage that beckons passersby with its vibrant glow. As the camera glides through the doors, it reveals a world of swirling motion, dimly lit corners, and an ecstatic crowd enchanted by the rhythm of the music.

The beats of an electrifying track fill the air as the camera weaves through the crowd, capturing glimpses of revelers engaged in lively conversations, laughter, and uninhibited dance moves. Each frame is a testament to the joy, freedom, and camaraderie that Michelob ULTRA embodies.

In one corner of the nightclub, groups of friends toast to the night with Michelob ULTRA's crisp and refreshing brew. The sleek, amber liquid glistens enticingly in the low lighting, hinting at an experience that goes beyond the ordinary. Fit and active individuals, their muscles toned and bodies radiant, seamlessly blend with the vibrant partygoers, showcasing the brand's commitment to a balanced lifestyle.

As the spotlight shifts, the camera highlights the venue's transformation into a fully-immersive Michelob ULTRA experience. Neon lights flash in harmony with the music, projecting energetic patterns on the walls and across the dance floor. Spectators become dancers, as the jubilant atmosphere sweeps them up into its vibrant embrace.

In an exhilarating and unexpected twist, renowned athletes and fitness enthusiasts appear throughout the club, effortlessly showcasing their athletic prowess. From acrobatic stunts to aerial performances, these awe-inspiring moments encapsulate the belief that life's adventures await those who strive for balance between an active lifestyle and social enjoyment.

The spot concludes with a gripping montage of highlights from the night, capturing the essence of Michelob ULTRA's Night Club experience. It invites viewers to break free from the mundane, encouraging them to embrace the thrilling possibilities that lie beyond the dance floor.

With its dynamic visuals, infectious energy, and a promise of unforgettable moments, Michelob ULTRA's Night Club TV spot encapsulates the spirit of celebration, connection, and the joys of living fully. It defies convention by seamlessly blending elements of fitness, socializing, and the pursuit of fun, proving that life's moments are meant to be savored, shared, and celebrated with a Michelob ULTRA in hand.

Michelob ULTRA TV commercial - Night Club produced for Michelob was first shown on television on October 10, 2015.

Frequently Asked Questions about michelob ultra tv spot, 'night club'

Michelob ULTRA released a 15-second teaser of its upcoming ad on Friday. The commercial, which features tennis legend Serena Williams and “Succession” star Brian Cox, is set to air during the big game on Feb. 12. Your browser can't play this video.

I'm Alright I'm Alright (Theme from "Caddyshack") Michelob Ultra's ad leaves viewers with the same warm, fuzzy feeling as one of their signature brews. Except this time, that feeling is nostalgia, not a beer buzz, summoned by the “Caddyshack” theme playing over an homage to the 1980 comedy flick.

For the world champion it was a unique experience. "It's an honor for me to be in partnership with Michelob Ultra and to be in this ad with Serena Williams and to be in the Super Bowl - it's a big event," Canelo told The Ring last Wednesday in an exclusive interview.

The beer brand will air a 60-second spot starring a handful of A-list celebrity athletes – including tennis legend Serena Williams, ex-NFLer Tony Romo, US women's national soccer team icon Alex Morgan, Mexican boxer Canelo Alvarez and WNBA powerhouse Nneka Ogwumike – alongside TV series Succession actor Brian Cox.

Michelob Original Lager is brewed traditionally, using European noble aroma hop varieties and a 100-percent-malt blend of the finest two-row and caramel malts. It is fermented and aged with our classic lager yeast strain, and cold-matured for balanced crispness.

Michelob ULTRA Pure Gold TV Spot, 'The Journey' Song by Sugaray Rayford.

But it's the song playing over the action that really sets the scene: "Showdown" by British rock band Electric Light Orchestra from 1973.

Michelob ULTRA, a part of Anheuser-Busch, is back in the big game for 2023. And for the third consecutive year, the brand has tapped Serena Williams to star in its spot.

Michelob is one of the most famous brands from the portfolio of the largest American brewer, the Anheuser Busch company. However, few people know that this beer has Czech origin, and its name is the German version of the name of the village of Měcholupy in northern Bohemia.

4.2% Michelob Ultra is a light beer in its truest form - a beer made to taste superior while respecting healthy lifestyles. With a light pour and a fizzy, slight head, Michelob Ultra is crisp and refreshing while having 4.2% alcohol by volume (ABV).

The 2019 Bloomberg Report described Michelob Ultra as the crown jewel of beers. Following Bud Light, the American market craved something less. And by less, that meant lower in carbohydrates and calories, but something to be able to enjoy after exercise, without the guilt.

American Lager Beer Style Michelob would be best described as an 'American Lager', which is to say a pale light lager.

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Actors

Actors who starred in Michelob ULTRA TV Spot, 'Night Club'

Keziah Okonkwo photo
Matthew Um photo
Mike Sweet photo
Ryan Johnston photo
Zachary Mooren photo
Agenices

Agenices of the Michelob ULTRA TV Spot, 'Night Club'

Michelob ULTRA TV commercial - Night Club
Draftline

DraftLine is a creative and marketing agency that is dedicated to enabling ABInBev's global transformation. They are an agile team that uses data-driven creativity to deliver innovative solutions to t...

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Michelob ULTRA
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