Go Daddy 2013 Super Bowl television commercial 2013

What the Go Daddy 2013 Super Bowl TV commercial - Big Kiss is about.

In 2013, Go Daddy, the popular web hosting company, made quite a splash during the Super Bowl with their bold and attention-grabbing TV spot titled 'Big Kiss,' featuring supermodel Bar Refaeli. Known for their provocative advertisements, Go Daddy took their advertising game to new heights with this memorable commercial.

The commercial begins with a typical scene of a nerd and a beautiful woman sitting at a table in a dimly lit room. The nerd, representing the typical Go Daddy customer, nervously sits across from Bar Refaeli, one of the most stunning and sought-after models in the world. It is clear that this unlikely pairing is meant to symbolize the average person's aspirations and dreams of attaining something extraordinary.

As the commercial progresses, the tension builds, and viewers are on the edge of their seats, wondering what will happen next. Suddenly, the nerd confidently leans in and begins an electrifying make-out session with Bar Refaeli. The unexpected and passionate kiss continues for an extended period, leaving no room for doubt about its significance.

While the commercial became an instant talking point and generated buzz for Go Daddy, it also attracted a fair share of controversy. Some viewers found the ad to be overly suggestive and crossed the line in terms of appropriateness for a family-oriented event like the Super Bowl. However, the controversial nature of the commercial played perfectly into Go Daddy's brand image, which aimed to push boundaries and captivate audiences.

By featuring Bar Refaeli, a well-known and incredibly attractive supermodel, Go Daddy aimed to make a memorable impression in the minds of viewers. The message behind the 'Big Kiss' commercial was clear - Go Daddy wanted potential customers to believe that by using their services, they too could experience something extraordinary and unexpected.

From a marketing perspective, the strategy behind the 'Big Kiss' campaign was to generate attention and spark conversations. By leveraging the element of surprise and scandal, Go Daddy effectively garnered public interest, which ultimately translated into increased brand visibility and website traffic.

Despite the controversy surrounding the commercial, one cannot deny its impact. It successfully juxtaposed the everyday person's desire for something extraordinary with the allure of fame and beauty. 'Big Kiss' became synonymous with Go Daddy's bold advertising approach, a move that allowed the company to carve out its own niche in the web hosting industry.

In conclusion, the Go Daddy 2013 Super Bowl TV spot 'Big Kiss' featuring Bar Refaeli was both unforgettable and controversial. It pushed boundaries, elicited strong reactions, and ultimately achieved its goal of capturing public attention. Love it or hate it, this commercial showcased Go Daddy's determination to stand out in an increasingly competitive market, making it a memorable moment in Super Bowl advertising history.

Go Daddy 2013 Super Bowl TV commercial - Big Kiss produced for GoDaddy was first shown on television on February 2, 2013.