What the Citi Progress Makers TV commercial - Safe Neighborhoods is about.

The Citi Progress Makers TV Spot called "Safe Neighborhoods" is a powerful ad that showcases the efforts of community leaders who are working hard to create safe environments for the people they serve. The ad begins by presenting an image of a community leader walking through a neighborhood. The leader is shown interacting with residents, offering guidance and support, and building relationships that empower locals to lead better lives.

As the ad progresses, we see more scenes of community leaders working hard to create safe neighborhoods. From purchasing security lights to organizing neighborhood watch groups and organizing community events, the leaders showcase their commitment to making their neighborhoods a better place to live.

Throughout the ad, we see firsthand how these everyday heroes are changing lives, one person at a time. Their actions inspire others to take responsibility for their communities, and their commitment to positive changes is contagious.

The ad ends with the Citi logo, accompanied by the message, "Progress Makers." This message drives home the fact that people can make a difference in their communities, and it encourages viewers to take action to become Progress Makers themselves.

In summary, the Citi Progress Makers TV Spot, "Safe Neighborhoods," is a moving tribute to the many individuals who work tirelessly to create safe and welcoming neighborhoods. The ad's message of hope and empowerment is both uplifting and inspiring, and it serves as a powerful reminder that even small actions can make a big difference in the world around us.

Citi Progress Makers TV commercial - Safe Neighborhoods produced for Citi (Banking) was first shown on television on October 23, 2013.