Boost Mobile is a telecommunications company that offers wireless phone and internet services. It is a subsidiary of Dish Network and operates as a mobile virtual network operator (MVNO) using the net...
Boost Mobile's TV spot titled 'Spokesbattle' features two iconic celebrities, Ice-T and Luis Guzman, battling it out in a hotly contested competition to determine the new face of Boost Mobile's advertising campaign. The two actors, who have been associated with the brand in the past, engage in a verbal and physical duel, leaving no stone unturned to prove themselves as the ultimate spokesperson for the brand.
The ad begins with Ice-T entering a conference room where Luis Guzman is already seated, surrounded by executives from Boost Mobile. Ice-T quickly jumps into the conversation, stating that he's the right choice to be the face of Boost Mobile. Guzman, on the other hand, argues that he's been with the brand for longer and has a better connection to the customers. The two stars then engage in a series of humorous and competitive exchanges, taking playful jabs at each other and the brand.
Throughout the ad, the two actors showcase their personalities and acting skills, making for an entertaining and engaging commercial. The spot is an excellent example of Boost Mobile's marketing strategy, which is to create content that resonates with its target audience, primarily young adults in need of affordable cell phone services.
Ultimately, the commercial ended with both actors stating that they're willing to work together as co-spokespersons, and the executives from Boost Mobile looking on in amusement. The creative, witty, and engaging campaign was loved by audiences and left them eagerly anticipating the next iteration of Boost Mobile's advertising strategy.
Boost Mobile TV commercial - Spokesbattle produced for Boost Mobile was first shown on television on May 25, 2014.
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