Longines: History and OverviewLongines is a luxury Swiss watchmaker that was founded in Saint-Imier, Switzerland, in 1832. The company is a part of the Swatch Group, the largest Swiss watch producer a...
The 2019 Longines Masters TV Spot, 'Enjoy the Ride' is a captivating and thrilling advertisement that celebrates the exhilarating world of equestrian sports. From the exhilarating jumps to the undeniable grace of the horses, this advertisement captures the essence of this beloved sport.
The ad begins with breathtaking footage of horses galloping through fields, expertly intercut with the excitement and glamour of the Longines Masters event. We see riders taking on challenging obstacles, the sound of their horses' pounding hooves combined with dramatic music that creates a sense of anticipation and excitement.
As the ad progresses, we are introduced to top riders such as Simon Delestre, Jessica Springsteen, and Danielle Goldstein, whose skill and style are evident in every move they make. The camera lingers on the beautiful horses, their muscles rippling as they leap over towering jumps, their riders' expressions one of intense focus and sheer determination.
The tagline 'Enjoy the Ride' encapsulates the essence of this advertisement, as it encourages us to embrace the thrill and excitement of this amazing sport. The Longines Masters event is positioned as the ultimate equestrian experience, with an exciting and glamorous atmosphere that is unlike anything else.
Overall, the 2019 Longines Masters TV Spot, 'Enjoy the Ride' is a compelling advertisement that showcases the beauty, athleticism, and excitement of equestrian sports. It captures the sense of adventure and glamour that can be found at the Longines Masters event, and encourages us all to embrace the thrill and joy of the ride.
2019 Longines Masters TV commercial - Enjoy the Ride produced for Longines was first shown on television on April 28, 2019.
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