The Tennis Industry Association (TIA) is a renowned organization that supports and promotes the growth of the tennis industry worldwide. With a mission to increase tennis participation, the TIA plays...
The Tennis Industry Association TV spot titled 'Tips: Restring Racquets' features two of the biggest names in the tennis world, Madison Keys, and Serena Williams. The advertisement, aimed at tennis enthusiasts, highlights the importance of understanding the right time to restring your racquet.
The advert begins with Madison and Serena at a tennis court, dressed in their athletic gear and holding their racquets. Madison says that one of the most important things a player can do for their game is to keep their racquet in top condition. Serena then chimes in, explaining that one way to accomplish this is to restring your racquet when the strings begin to lose their tension.
The ad then provides viewers with a step-by-step guide on how to restring their racquet, with Serena and Madison demonstrating each step of the process. Viewers are also encouraged to visit Tennis Industry Association's website to get more in-depth instruction and information about restringing racquets.
The TV spot is a great example of how to engage customers by providing them with valuable information and expert advice from some of the best tennis players in the world. The Tennis Industry Association successfully conveys that restringing your racquet should be done regularly and is a key factor in maintaining and improving one's game.
Tennis Industry Association TV commercial - Tips: Restring Racquets Feat. Madison Keys, Serena Williams produced for Tennis Industry Association was first shown on television on November 27, 2019.
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