The American Association of Orthodontists (AAO) is a professional organization dedicated to advancing the specialty of orthodontics. The AAO was founded in 1900 and has been at the forefront of orthod...
The American Association of Orthodontists TV spot titled 'Never Thought' is a heartwarming advertisement that hits home for anyone who has ever felt self-conscious about their smile. The ad features a series of real-life people who express their insecurities about their teeth and how orthodontic treatment has changed their lives.
The TV spot opens with a man looking at himself in the mirror and admitting, "I never thought I could smile again." This sets the tone for the rest of the ad, as a variety of people of all ages share their experiences of feeling self-conscious about their teeth.
One woman, who wears braces as an adult, says that she used to hide her smile but now feels confident enough to show it off. A young girl talks about how she didn't want to be teased anymore for having crooked teeth. A teenage boy admits that he used to feel embarrassed about his overbite but now feels more confident after receiving orthodontic treatment.
The ad focuses on the emotional impact of orthodontic treatment, highlighting the positive effects it can have on a person's self-esteem and confidence. Each person featured in the TV spot speaks directly to the camera, making their stories feel intimate and authentic.
As the ad comes to a close, the American Association of Orthodontists' logo is shown, along with the message, "Orthodontic treatment can change more than just your smile." This serves as a reminder that orthodontic treatment is not just about aesthetics but can also have a profound impact on a person's well-being.
Overall, the 'Never Thought' TV spot is a touching and powerful advertisement that showcases the transformative effects of orthodontic treatment. Its message of hope and empowerment is sure to resonate with anyone who has ever felt self-conscious about their smile.
American Association of Orthodontists TV commercial - Never Thought produced for American Association of Orthodontists was first shown on television on December 5, 2013.
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