What the The Real Cost TV commercial - ABC Family: 70 Chemicals is about.

Title: The Real Cost TV Spot, 'ABC Family: 70 Chemicals' Featuring Cierra Ramirez

Introduction:In the highly acclaimed TV spot from The Real Cost campaign titled "ABC Family: 70 Chemicals," actress and singer Cierra Ramirez takes the center stage to shed light on the dangers lurking within seemingly harmless cigarettes. With her captivating presence and sincere message, Ramirez delivers a powerful depiction of the detrimental impact of smoking, exposing the truth behind the 70 chemicals found in cigarettes. This thought-provoking campaign aims to educate and raise awareness among young adults, urging them to make informed choices about their health and well-being.

Body:As the TV spot begins, the camera pans across a serene, sunlit park where Cierra Ramirez, known for her role in the hit TV show "ABC Family," gracefully walks with a group of friends. Engaging in light-hearted banter, the atmosphere appears relaxed and carefree. Suddenly, a hidden smoke machine pumps out a dense cloud of smoke, enveloping Ramirez in a dense fog that symbolizes the hazardous chemicals present in cigarettes.

Ramirez, coughing and struggling to breathe amidst the swirling smoke, breaks away from her friends and walks towards the camera. Her disheveled appearance and pained expression convey the uncomfortable reality of the consequences associated with smoking. As the smoke dissipates, the screen displays a startling statistic: "There are 70 chemicals in cigarettes that can cause cancer."

With resolve in her voice, Ramirez shares her personal insights and emotional plea. She draws attention to the potentially life-altering effects experienced by those who choose to smoke. Her words emphasize the importance of understanding the gravity of these hazards and making informed decisions about one's health. Ramirez implores, "You have the power to protect yourself. You have the power to make a change."

To further drive home the message, the camera focuses on a close-up of Ramirez's face. Her eyes, filled with determination and concern, gaze directly into the camera, connecting with viewers on a personal level. The warmth and sincerity in her voice resonate as she reminds viewers that the choice to steer clear of smoking lies in their hands.

Conclusion:The Real Cost TV Spot, "ABC Family: 70 Chemicals" Featuring Cierra Ramirez, delivers a hard-hitting and eye-opening portrayal of the dangers of smoking. Ramirez's heartfelt performance and passionate plea make it impossible for viewers to ignore the potential risks associated with the 70 harmful chemicals found in cigarettes. This powerful campaign urges young adults to consider the long-term consequences of their choices and take control of their own health. As Ramirez reminds us, the power to protect ourselves and make a positive change lies within us.

The Real Cost TV commercial - ABC Family: 70 Chemicals produced for The Real Cost was first shown on television on August 18, 2015.