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Dollar Shave Club TV commercial - Security
Dollar Shave Club

Dollar Shave Club is a company that has revolutionized the way we approach shaving and personal grooming. Founded in 2011 by Michael Dubin and Mark Levine, Dollar Shave Club quickly gained popularity...

What the Dollar Shave Club TV commercial - Security is about.

Dollar Shave Club TV commercial - Security

Title: Dollar Shave Club TV Spot, 'Security'

Introduction:The Dollar Shave Club has revolutionized the way men approach their grooming routines, with a unique approach that combines convenience and quality. In their TV spot titled "Security," the company showcases their innovative products and the confidence they bring, all while injecting a healthy dose of humor.

Synopsis:The commercial begins with a scene at a high-security building, where a team of serious-looking security guards monitors closed-circuit television screens. In the midst of the intense atmosphere, the camera zooms in on the face of one guard who appears rather bored and uninterested. Suddenly, a voiceover breaks the silence.

Voiceover:"Security. It's a tough job. Long hours, high stakes, and let's face it, these guys don't have time for subpar shaving experiences."

As this humorous line is delivered, the camera shifts its focus to reveal the guard hastily shaving his face with a dull and ineffective razor. The scene transitions to a contrasting scene of a Dollar Shave Club member who is casually shaving at home with a perfectly smooth glide.

Voiceover:"That's why we created the Dollar Shave Club."

The camera pans to showcase a wide range of Dollar Shave Club products, including razors, shaving cream, and skincare products. The voiceover continues in a witty tone, highlighting the advantages of the Dollar Shave Club's approach.

Voiceover:"Quality blades delivered to your door each month, at a fraction of the price you're used to. So you can shave with confidence and get back to important stuff, like guarding top-secret files or, you know, whatever."

As the voiceover continues, the tone shifts from humorous to confident. The scene transitions to a group of security guards enthusiastically talking about their Dollar Shave Club experiences while examining their smooth and impeccable shaves.

Voiceover:"Join the millions of men who are part of the Dollar Shave Club revolution. No more subpar shaves. Say goodbye to overpriced razors. Welcome to the club."

The commercial concludes by displaying the Dollar Shave Club logo, contact information, and a call-to-action, urging viewers to visit their website and join the club.

Wrap-up:The Dollar Shave Club TV spot titled "Security" takes a comedic approach to highlight the hassle and dissatisfaction that can come with traditional shaving experiences. With its focus on providing quality razor products delivered conveniently to your door, the commercial emphasizes how Dollar Shave Club can transform your grooming routine into a confident, hassle-free experience. By injecting humor and relatability, the commercial effectively captures the attention of viewers and encourages them to join the revolution of the Dollar Shave Club.

Dollar Shave Club TV commercial - Security produced for Dollar Shave Club was first shown on television on November 9, 2014.

Frequently Asked Questions about dollar shave club tv spot, 'security'

History. Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the cost of razor blades. With their own money and investments from start-up incubator Science Inc., they began operations in January 2011 and launched their website in April 2011.

This business model made it possible to provide cheaper razors for consumers, since competitors like Gillette had to deal with the higher costs of retail distribution. Offering a subscription model in their space was a smart strategy that allowed Dollar Shave Club to take over more than a third of the razor market.

They deployed targeted messaging: Dollar Shave Club targeted its messaging towards men who were frustrated with the high cost of traditional razor brands. The company positioned itself as a more affordable and convenient alternative, with messaging that highlighted the benefits of its subscription model.

founder Michael Dubin Dollar Shave Club founder Michael Dubin is very serious about his hilarious offbeat advertising. You expect Michael Dubin to be funny. After all, he wrote, produced, and starred in one of the funniest and most viral commercials that's ever been posted on YouTube, a 2012 ad for his company, Dollar Shave Club.

Dollar Shave Club was founded by Michael Dubin and Mark Levine to solve a very basic problem: men were frustrated with the high cost and inconvenience of restocking razor blades.

UnileverDollar Shave Club / Parent organization When Unilever acquired Dollar Shave Club for $1bn, it was a move that had onlookers abuzz about the potential of the direct-to-consumer distribution model. Seven years on, the challenger razor brand continues to perform below Unilever's ”expectations”.

Dollar Shave Club's core mission is centered around revolutionizing the grooming industry by providing high-quality, affordable grooming products and personal care essentials directly to consumers.

A positioning strategy is a strategic marketing plan that helps determine where your business stands in the market and how it should be positioned to attract more customers. It is a marketing strategy focused on distinguishing a brand from its competitors.

player Raheem Sterling England and Manchester City soccer player Raheem Sterling has been confirmed as the new face of shaving products manufacturer Gillette.

Martin Scorsese The Big Shave is a 1967 six-minute body horror short film directed by Martin Scorsese. It is also known as Viet '67.

Dollar Shave Club's core mission is centered around revolutionizing the grooming industry by providing high-quality, affordable grooming products and personal care essentials directly to consumers.

As consumer demand for eco-friendly and sustainable products grew, Dollar Shave Club also introduced environmentally responsible options. It launched sustainable razor handles made from recycled materials and offered eco-friendly alternatives for customers looking to reduce their environmental footprint.

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Actors

Actors who starred in Dollar Shave Club TV Spot, 'Security'

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Michael Dubin photo
Agenices

Agenices of the Dollar Shave Club TV Spot, 'Security'

Dollar Shave Club TV commercial - Security
Radical Media

RadicalMedia is a multi-faceted media and production company that operates in a variety of industries including advertising, television, film, and technology. The company is based in the United States...

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