What the Abbott FreeStyle Libre TV commercial - No More Fingersticks is about.
Abbott FreeStyle Libre is a revolutionary glucose monitoring system that eliminates the need for fingersticks. The Abbott FreeStyle Libre TV spot, "No More Fingersticks," highlights the challenges of monitoring glucose levels for people with diabetes.
The TV spot begins with a woman sitting at a diner, pricking her finger to check her glucose levels. She grimaces in pain as she does so. The spot then shows various people, young and old, going about their daily lives while trying to monitor their glucose levels through painful fingersticks.
The frustration and inconvenience of fingerstick testing is evident in their faces as they try to draw blood multiple times a day. The Abbott FreeStyle Libre system eliminates the need for fingersticks by using a small sensor that is placed on the back of the upper arm. The sensor reads glucose levels in the interstitial fluid for up to 14 days.
The TV spot shows the ease and convenience of using the Abbott FreeStyle Libre system. The sensor can be scanned with a reader or a smartphone, giving users a highly accurate glucose reading in just one second. This means people with diabetes can easily integrate glucose monitoring into their daily activities without discomfort.
The TV spot emphasizes the freedom that the Abbott FreeStyle Libre system provides people with diabetes. They no longer need to worry about painful fingersticks, and they can monitor their glucose levels with ease and convenience. The Abbott FreeStyle Libre system is a game-changer in diabetes management, and the TV spot makes it clear that it can vastly improve the lives of those living with the condition.
Abbott FreeStyle Libre TV commercial - No More Fingersticks produced for
FreeStyle
was first shown on television on February 18, 2018.
Frequently Asked Questions about abbott freestyle libre tv spot, 'no more fingersticks'
§ FreeStyle Libre 14 day system: Fingersticks are required for treatment decisions when you see Check Blood Glucose symbol, when symptoms do not match system readings, when you suspect readings may be inaccurate, or when you experience symptoms that may be due to high or low blood glucose.
Moisture gets in the way of adhesion. Keep the skin dry prior to application. To improve adhesion, allow the skin to air dry (do not blow on it), before proceeding with the sensor application. Hair gets in between the skin and sensor adhesive.
Sometimes. After a pretty long week and you can reapply. It underneath the adhesive when you need to so skin tack is a really good. Option. It's relatively affordable.
The FreeStyle Libre system measures glucose levels through a small sensor - the size of two stacked quarters - applied to the back of your upper arm. It provides real-time glucose readings for up to 10 days, both day and night.
Freestyle Libre and Dexcom G6 are factory-calibrated to estimate blood glucose based on interstitial glucose - which is the fluid between skin cells. These numbers can lag behind capillary blood glucose levels (aka a finger stick readings) by ~15 minutes depending on how quickly things are changing.
FreeStyle Libre
The FreeStyle Libre is a continuous glucose monitoring system used to check blood sugar in people with diabetes. It is comprised of a waterproof sensor that is worn on the back of the arm and a separate reader that records the glucose levels. The sensor is worn for 14 days and then replaced.
The gold standard for accuracy is a blood draw measurement and both finger sticks and CGMs have error margins (MARD) to that standard. Finger sticks tend to be in the range of 5-10% MARD, while the Libre has a MARD of about 9.7% over 14 days, and the Dexcom G6 has a MARD of 9% over 10 days.
When your sensor isn't working or stops working entirely, there could be several possible causes. One potential issue may be the sensor becoming dislodged or damaged due to improper application, external force, or exposure to water. Another reason might be that the sensor has reached the end of its 14-day lifespan.
A Sensor that has been removed or that has fallen off cannot be reused. Users should replace the Sensor and start a new Sensor.
What was key for Abbott to achieve a combined mean absolute relative difference (MARD) - that was better than other available iCGMS - of 9.3% over 14 days? Taub: The accuracy of the FreeStyle Libre 2 system comes from our wired enzyme sensor technology and our advanced algorithm efforts.
One of the biggest advantages of a glucose sensor is that they are designed to show you trends. A fingerstick alone cannot tell you if your blood glucose levels are rising or falling without multiple follow up checks.
CGM accuracy is mainly assessed by MARD (mean absolute relative difference). As a reference point, the typical MARD for commercially available CGMs ranges from 10%–12%, whereas commercially available finger stick meters can achieve MARD results below 5%.