About MagliteMaglite is an American company that specializes in designing and manufacturing flashlights and other lighting solutions. The company was founded in 1979 by Anthony Maglica and is headquar...
Maglite TV Spot, "New Family," is a heart-warming commercial that highlights the powerful bond of family and how invaluable good lighting can be to bring families together.
The ad begins with an old truck driving up to a house that is receiving a makeover. The house belongs to a couple who are about to have a new addition to their family- a young boy who they are adopting. The husband is holding a Maglite flashlight as they enter the house, and the viewer can tell that it is an important tool for them. They are greeted by a team of volunteers who are helping to renovate the house, and as the volunteers work hard, the new family bonds over their efforts.
Over the course of the commercial, we see the family come together as they paint, fix up the living room, and hang curtains. The Maglite flashlight is featured prominently in many of these scenes and is shown to be a critical tool in directing the light where it is needed, highlighting the family's teamwork and connection.
Finally, the volunteers leave the house as everything is complete, and the couple and their new son stand in awe of their beautiful new home. The commercial ends with the Maglite flashlight shining a warm, inviting light on the new family, who are now united as one.
The "New Family" Maglite TV spot delivers a powerful blend of emotion and product placement, emphasizing the importance of bright and reliable lighting while simultaneously highlighting the power of family bonds. Overall, the commercial is a touching tribute to the timeless values of love, teamwork, and the joy that comes with a newly formed family unit.
Maglite TV commercial - New Family produced for Maglite was first shown on television on April 6, 2015.
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