Tony Bennett Viva Duets TV Commercial

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Target

Target Corporation, commonly known as Target, is a retail corporation headquartered in Minneapolis, Minnesota. It is one of the largest retail chains in the United States and operates over 1,800 store...

What the Tony Bennett Viva Duets TV Commercial is about.

In a vibrant and exciting television commercial, music legends Tony Bennett and Marc Anthony come together to bring the magic of their collaboration to life. Set against a backdrop of a bustling New York City street, the commercial captures the essence of their duet album, "Tony Bennett Viva Duets."

The commercial begins with a montage of colorful scenes showcasing the energy and diverse culture of the city. People from all walks of life, of different ages and backgrounds, are shown going about their everyday activities, each with their own unique style. As the camera pans across the bustling street, it captures snippets of conversations and laughter, showcasing the city's vibrant atmosphere.

The scene then transitions to Tony Bennett, elegantly dressed in his signature suit, standing near a grand piano on a street corner. Surrounded by a small jazz ensemble, he begins to sing the opening lines of the classic song "For Once in My Life." His voice, smooth and captivating as ever, instantly grabs the attention of passersby.

As Tony's performance continues, Marc Anthony, dressed in a stylish suit, unexpectedly joins him on the piano. The two music icons lock eyes, sharing a genuine moment of musical connection. Marc effortlessly blends his Latin-infused vocals with Tony's timeless style, creating a harmonious blend that is both nostalgic and contemporary.

Their performance captivates the crowd, stopping people in their tracks as they marvel at the seamless collaboration of two generations of musical brilliance. The camera zooms in on the faces of those watching, capturing their expressions of astonishment and joy.

The commercial then cuts to scenes of Tony and Marc in the studio, laughing and exchanging creative ideas. The chemistry between the two artists is palpable, demonstrating the genuine camaraderie and respect they have for one another.

As the commercial comes to a close, the screen fades to black, and the iconic "Tony Bennett Viva Duets" album cover fills the screen. The album, which features classic duets reimagined with Latin artists, is hailed as a celebration of music's ability to bridge cultures and generations. The commercial ends with the tagline, "Experience the magic of Tony Bennett and Marc Anthony in Viva Duets."

This captivating television commercial not only promotes the album but also serves as a testament to the power of music to unite people from all walks of life. Tony Bennett and Marc Anthony's unique collaboration brings together the richness of their musical styles, creating an unforgettable experience for music lovers everywhere.

Tony Bennett Viva Duets TV Commercial produced for Target was first shown on television on October 24, 2012.

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Duets: An American Classic
Released	September 26, 2006
Recorded	February – June 2006
Studio	Bennett Studios, Abbey Road Studios, Capitol Studios, Studio at the Palms
Genre	Traditional pop