commercialify television commercial 2020

What the commercialify TV commercial - 2020 Trends is about.

In the Spotify TV Spot titled '2020 Trends', viewers are taken on a journey through the year that was 2020, set to a pulsing beat. The ad showcases the popular music streaming platform's ability to provide a soundtrack to the ups and downs of daily life, including the unprecedented challenges faced in 2020.

Opening with a shot of a city skyline at night, the ad introduces the theme of the year: the pandemic lockdown. As the camera pans through an empty subway station and deserted streets, we hear a voiceover reminding us that, "2020 was a year that changed everything."

The ad then moves into a montage of people adapting to the new normal - working from home, attending virtual meetings, and exercising in their living rooms. The pulsing beat continues, providing a backdrop to the constantly changing scenes.

Midway through the ad, Spotify prizes itself as a home to discovery and unlocking the power of music. Driven by algorithms and a vast library of songs, Spotify provides fuel for our endless search into the unknown. With a few quick clicks and swipes, the app can help its users discover new sounds and music, while offering a streaming library of endless choices.

The montage of scenes continues, showcasing everything from tiktok dances, to city protests, to virtual concerts. The ad ends on a note of optimism as people begin to venture back outside. A teacher prepares for students to return to the classroom, a street performer sets up his act on a sidewalk corner, and a couple shares a sunset picnic on the beach.

As the ad concludes, the voiceover reminds us that "through all the ups and downs, Spotify was there". The message is clear: while 2020 presented many unprecedented challenges, Spotify provided the soundtrack to help us get through them all.

commercialify TV commercial - 2020 Trends produced for Spotify was first shown on television on December 18, 2020.