Spotify television commercial 2021

What the Spotify TV commercial - Back of My Mind is about.

Title: Spotify TV Spot - 'Back of My Mind' - A Journey of Musical Discovery

Introduction:In the bustling world of advertising, where attention spans are short and competition is fierce, Spotify manages to capture our hearts with their captivating TV spot titled 'Back of My Mind.' Set against the backdrop of a vibrant cityscape, this commercial takes us on a melodic journey through the power of music, all while showcasing the incredible talent of H.E.R., an R&B artist whose soulful tunes enrapture listeners worldwide.

Scene 1: The City AwakeningThe advertisement opens with a panoramic view of a sprawling city as the morning sun begins to rise. The cityscape is alive, bustling with energy and anticipation for the day ahead. The camera zooms in on various scenes, capturing moments of people from all walks of life immersed in their morning routines - commuting to work, jogging, or simply enjoying a cup of coffee at a charming café.

Scene 2: Music in MotionAs the city comes to life, the soundscape transitions into a melodic, soul-stirring rhythm. The camera follows a diverse group of individuals, each wearing their unique headphones, lost in the world of music. From an elderly couple swaying to the music on a park bench to a group of friends dancing to their favorite beats on the subway, the power of H.E.R.'s music unites these strangers and allows them to find solace, joy, and inspiration.

Scene 3: Moments of ConnectionThe TV spot then focuses on intimate moments where music brings people together. A young boy plays the piano with unwavering passion, captivating his friends and family. A couple walks hand in hand through a busy street, sharing a pair of earbuds and smiling as they embrace the rhythm that harmonizes their steps. These moments depict the ability of music to break barriers and connect individuals through a shared emotional experience.

Scene 4: Discovering New SoundsTransitioning to a vibrant concert venue, the camera showcases H.E.R. center stage, pouring her heart and soul into her performance. The crowd revels in the experience, nodding to the rhythm and singing along as a transcendent wave of music sweeps through the arena.

Scene 5: The Spotify ExperienceAs the commercial nears its conclusion, the focus shifts to the Spotify app, providing a glimpse into the vast and immersive world of musical discovery. The screen displays colorful album covers, personalized playlists, and a dynamic library of artists from various genres, all tailored to the listener's preferences.

Closing Scene: Unleashing CreativityThe final shot pans out from a Spotify user, headphones on, eyes closed, experiencing the music that fuels their creativity. As the screen fades to black, the catchy jingle 'Back of My Mind' lingers, leaving viewers enchanted and inspired to embark on their own musical journey.

Conclusion:Spotify's TV spot, 'Back of My Mind,' encapsulates the essence of musical discovery - bringing people from all walks of life together through the power of music. H.E.R.'s captivating sound serves as the vehicle that unites listeners, ignites their creativity, and sets the stage for memorable moments of connection. Ultimately, this advertisement reminds us that music lives not only in the melodies but also in the shared experiences and emotions it evokes.

Spotify TV commercial - Back of My Mind produced for Spotify was first shown on television on June 21, 2021.

Song from commercial Spotify TV Spot, 'Back of My Mind' Song by H.E.R.

"Damage" is a song by H.E.R., an American singer-songwriter and musician. The song was released on October 21, 2020, as a single from her album "Back of My Mind." "Damage" was written by H.E.R. herself, along with Anthony Clemons Jr., Tiara Thomas, and Cardiak. The song combines elements of R&B, soul, and contemporary pop.

Lyrics and MeaningThe lyrics of "Damage" revolve around a complicated and potentially toxic relationship. H.E.R. sings about being in a situation where she is being deceived and hurt by her partner. She expresses her frustration and warns her partner to be careful about taking her for granted, as their actions can cause emotional damage.

The song explores themes of vulnerability, trust, and the consequences of mistreatment in a relationship. H.E.R. conveys a sense of strength and self-awareness as she confronts the situation and sets boundaries.

Musical Style and Reception"Damage" showcases H.E.R.'s soulful vocals and her ability to create a captivating and emotionally charged atmosphere through her music. The song features a smooth and melodic R&B sound, with a memorable guitar riff and subtle production elements. It received critical acclaim for its introspective lyrics, captivating vocals, and soulful instrumentation.

Awards and Nominations"Damage" received recognition in the music industry, earning nominations for Best R&B Song and Best R&B Performance at the 2022 Grammy Awards. The song's popularity and impact on the R&B genre contributed to H.E.R.'s growing success as an artist.

Musical InfluencesIn the song, H.E.R. samples the classic Janet Jackson track "Funny How Time Flies (When You're Having Fun)" from her 1986 album "Control." This infusion of a nostalgic element adds depth and layers to the song, highlighting H.E.R.'s appreciation for the music that came before her.

Overall, "Damage" is a powerful and introspective song that showcases H.E.R.'s talent as a singer, songwriter, and musician. It explores themes of emotional vulnerability and the consequences of mistreatment in relationships, resonating with listeners who have experienced similar situations.