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Advertisers of the Domino's Piece of the Pie Rewards TV Spot, 'Superfans'

Dominos Piece of the Pie Rewards TV commercial - Superfans
Domino's

Domino's is an American pizza restaurant chain that was founded in 1960. Today, it is one of the world's largest pizza delivery companies, operating in over 85 countries and boasting more than 17,000...

What the Dominos Piece of the Pie Rewards TV commercial - Superfans is about.

Dominos Piece of the Pie Rewards TV commercial - Superfans

The Domino's Piece of the Pie Rewards TV Spot, 'Superfans' is a clever and witty advertisement that showcases the brand's customer loyalty program. The commercial features two die-hard Domino's pizza fans who are excited to learn that they can earn rewards by ordering their favorite pizzas.

The ad opens with the two fans, a man and a woman, sitting in a dimly lit room with a single lamp illuminating a stack of Domino's pizza boxes. The man enthusiastically shows off his impressive collection of pizza boxes, each adorned with a unique sticker representing a different reward.

As the camera zooms in on the sticker-covered boxes, the woman chimes in, saying, "Yeah, I have those too. Plus, I have this," as she reveals a tattoo of the Domino's logo on her arm.

The man, clearly impressed, exclaims, "Whoa, that's dedication!" to which she responds, "I'm a superfan."

The advertisement ends with the brand's tagline, "Piece of the Pie Rewards. It's easy to earn free pizza."

Overall, the commercial effectively showcases the Piece of the Pie Rewards program while also engaging viewers with lighthearted humor and relatable characters. The use of passionate fans and unique rewards appeals to viewers' desire for recognition and reinforces the brand's commitment to customer satisfaction.

Dominos Piece of the Pie Rewards TV commercial - Superfans produced for Domino's was first shown on television on December 4, 2016.

Song from commercial Domino's Piece of the Pie Rewards TV Spot, 'Superfans'

"Keep On Loving You" by REO Speedwagon

"Keep On Loving You" is a soft rock power ballad written by Kevin Cronin and performed by American rock band REO Speedwagon ). It was released as a single from their 1980 album "Hi Infidelity" and became a massive commercial success, reaching No. 1 on the Billboard Hot 100 chart in the United States. The song also reached No. 7 on the UK Singles Chart.

Lyrically and Thematically

The song's lyrics revolve around a man who finds out that his partner has been unfaithful to him, but he decides to continue loving her despite the betrayal. The song's emotional and tender lyrics, combined with Cronin's powerful vocals and the band's melodic rock sound, have made it a classic power ballad and a popular choice for weddings and romantic occasions.

Background and Significance

"Keep On Loving You" was written by Kevin Cronin, the lead vocalist of REO Speedwagon, after he found out that his then-girlfriend (and now wife), Denise, had been cheating on him before they were married. The song's emotional impact and personal significance helped it to become one of the band's most enduring and beloved songs.

Reception and Legacy

"Keep On Loving You" is widely regarded as one of the greatest power ballads of all time and has been covered by numerous artists over the years. Its enduring popularity and emotional resonance have helped it to become a classic rock staple and a symbol of the 1980s soft rock genre.

Frequently Asked Questions about domino's piece of the pie rewards tv spot, 'superfans'

Customers download Domino's latest app, sign up for the Piece of the Pie Rewards loyalty program, and then access a newly embedded pizza identification feature that's capable of scanning pizza. Customers earn 10 points for the scan. Once they hit 60, Domino's will give guests a free medium two-topping Domino's pizza.

Customers can now earn 10 points per order on every order of $5 or more. Under the chain's previous Piece of the Pie rewards program, which launched in 2015, customers earned 10 points on every order over $10.

medium 2-topping pizza Redeem Rewards Points This reward can be redeemed online for use at all participating Domino's locations. When redeeming points for a free medium 2-topping pizza, changes to crust type and additional topping selections can be made during the ordering process for a small additional charge.

Membership is FREE. Here's how it works: An online order ($10 minimum) equals 10 points. (Note: Only one order per day can earn points.) Once you earn 60 points, you can enjoy a FREE medium two-topping pizza.

Under the chain's previous Piece of the Pie rewards program, which launched in 2015, customers earned 10 points on every order over $10. Domino's update will make it marginally easier for customers to earn rewards, and allows the redemption of a greater variety of dishes.

Domino's - Piece of the Pie Rewards It then takes 60 points to earn a free medium, two-topping pizza, but you don't have to redeem points once you get to 60. You can continue earning points and cash out for multiple free pizzas if you wish. However, points expire after 180 days of account inactivity.

Piece of the Pie Rewards members receive 10 points per day for any order of $10 or more. When members reach 60 points, they can redeem them online for a free medium two-topping pizza.

Domino's - Piece of the Pie Rewards It then takes 60 points to earn a free medium, two-topping pizza, but you don't have to redeem points once you get to 60. You can continue earning points and cash out for multiple free pizzas if you wish. However, points expire after 180 days of account inactivity.

Domino's delivery customers who order online are eligible to receive a Surprise Free. Domino's will notify each customer who is randomly selected for a Surprise Free through their order confirmation page and in their order confirmation email.

Every person who will be a part of our birthday celebration will receive a surprise gift from our end. The gift can be anything from a dessert from our menu to a best-selling side dish. Some lucky people can also receive a pizza as a surprise gift from our end. Domino's is a pizza chain that has something for everyone.

two-topping Domino's - Piece of the Pie Rewards You can only earn points on one order per calendar day. It then takes 60 points to earn a free medium, two-topping pizza, but you don't have to redeem points once you get to 60. You can continue earning points and cash out for multiple free pizzas if you wish.

Rewards Points earned from qualifying orders expire after 180 days of account inactivity, meaning a period of no earning or redeeming of points in your account.

Videos

Watch Domino's Piece of the Pie Rewards TV Commercial, 'Superfans'

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Actors

Actors who starred in Domino's Piece of the Pie Rewards TV Spot, 'Superfans'

Abby McGowan photo
Tom Ciappa photo
Agenices

Agenices of the Domino's Piece of the Pie Rewards TV Spot, 'Superfans'

Dominos Piece of the Pie Rewards TV commercial - Superfans
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

Dominos Piece of the Pie Rewards TV commercial - Superfans
WorkInProgress

WorkInProgress is a dynamic and innovative digital marketing agency specializing in creative content, brand strategy, and digital experiences. Founded in 2013, the company has since established itself...

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Products Advertised

Domino's Piece of the Pie Rewards
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