A TV spot is like an advert you see on television for services or products. It has a story, actors and a message and it aims to convince the viewer of the benefits of the product or service the advertiser is promoting.

Create a Storyline or Jingle Whether it is a heartfelt story, a dose of humor or satire, create a storyline to which your audience can relate and connect. Additionally, a catchy jingle can aid in how effective and memorable your TV commercial is.

The standard length of a TV ad is 30 seconds long and approximately half of all ads are 30 seconds. However, ads can also be 10, 20, 40, 50, 60 seconds or longer.

How To Make Your TV Watching More Enjoyable

1. Don't Make it A Habit. You can make your TV watching more enjoyable by not doing it all the time.
2. Choose Entertaining Shows & Movies.
3. Dress for the Occasion.
4. Invest in A Good TV.
5. Create A Comfortable Environment.
6. Protect Your Eyes.
7. Set Limits.
8. Have People Over.

A memorable and effective TV ad is one where the audience not only remembers the ad, but also 'feels' brand and message behind the ad. So, what is the key to creating high performing TV ads? One of the secrets of successful TV ads is the story you are able to bring alive in the minds of your audience.

A 30-second slot on daytime TV can cost between £1,100 to £2,200 peak rates for shows such as Hollyoaks and Catastrophe are around £10,000 to £20,000. Channel 4 have done a great job of acquiring top-rated shows and commissioning must-watch shows like Gogglebox.

In order of time spent, they are: unwind (26% of viewing time), so that people can relax and de-stress from the pressures of the day; distract (18%), that is instant gratification to fill time, counter boredom, have a break; comfort (16%), shared family or couple time with familiar shows; in touch (12%), to feel aware ...

Tv is fun to watch because it distracts us and helps to forget all the hard realities and dullness of everyday life. We as humans by default like things that comfort us in every possible way Physically , mentally , emotionally and it takes no significant “effort” for us to switch on that electrical device.

To make the most of your commercial, use these tips to guide your process:

1. Maintain clear brand representation throughout your commercial.
2. Use a story to keep your audience engaged.
3. Include an iconic theme, character, or tagline so your viewers remember your company.
4. Focus on one idea.
5. Make the commercial professional.

For an ad to successfully drive business results, consumers should be able to connect the brand to the creative (brand recall). The most successful ads also clearly convey a message that viewers are able to recall in critical situations (mental availability).

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

There are good reasons that outdoor TVs are more expensive than regular sets. They not only have to provide a satisfying picture in bright outdoor light but also need to stand up to rain, dirt, humidity, and temperature swings.