What is ELIQUIS?ELIQUIS (apixaban) is a prescription medication used to prevent blood clots and stroke in people with atrial fibrillation (a type of irregular heartbeat) and to treat deep vein thrombo...
The ELIQUIS TV spot, 'DVT and PE Blood Clots: Painting' features a captivating visual metaphor to educate viewers on the dangers of deep vein thrombosis (DVT) and pulmonary embolism (PE) blood clots, and how the prescription medication, ELIQUIS, can help prevent them.
The commercial opens with an artist painting on a canvas, using bold strokes to create a vibrant landscape. The camera then zooms in on the canvas, revealing that the artist is painting the inside of a blood vessel. The once-beautiful painting now becomes dark and ominous, with clumps of paint representing blood clots.
As the camera pans out, we see a patient lying in a hospital bed, hooked up to monitors and IVs. The voiceover explains that DVT and PE blood clots can be life-threatening conditions that can occur after surgery or periods of immobility. The commercial emphasizes that ELIQUIS can help prevent these dangerous blood clots from forming.
Throughout the spot, the visual metaphor of the painting underscores the importance of taking action to prevent DVT and PE. By showing the beauty of healthy blood vessels and the danger of blood clots, the commercial effectively conveys the importance of seeking preventative measures.
The visual metaphor is powerful, and the ELIQUIS TV spot, 'DVT and PE Blood Clots: Painting' successfully educates audiences in a creative and effective way. By combining strong visuals with important medical information, the commercial is sure to stick with viewers long after it ends.
ELIQUIS TV commercial - DVT and PE Blood Clots: Painting produced for ELIQUIS was first shown on television on March 13, 2016.
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Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...