IntroductionSports Authority was a sporting goods retailer that was founded in 1928 in Fort Lauderdale, Florida. With over 450 stores in 40 states across the United States, it was one of the largest s...
Sports Authority was a popular retail store that sold sporting goods across the United States. In 2016, the company filed for bankruptcy and announced that they were going out of business. One of the ways they chose to communicate this to their customers was through a TV spot.
The TV spot was titled 'Going Out of Business,' and it aimed to inform customers about the closure of the stores while simultaneously attracting them to come in and avail of the store's liquidation sale.
The ad opens with a shot of an empty store, before cutting to shots of customers roaming around the store picking up sports equipment. The narrator explains that Sports Authority is going out of business and everything inside the store must go. The voiceover then goes through a list of discounted products that customers can avail of.
The video ends with the narrator reminding customers to come in soon, as this is their last chance to shop at Sports Authority. A tagline reading "Everything must go" flashes across the screen before the video fades to black.
Overall, the Sports Authority TV spot aimed to make the best of a difficult situation by letting its customers know that while the stores were closing down, they could still get a great deal on all the sports equipment they need. The ad was a reminder that even in tough times, there are chances to take advantage of good deals.
Sports Authority TV commercial - Going Out of Business produced for Sports Authority was first shown on television on June 1, 2016.
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