What the Ancestry TV commercial - Make Them Count is about.

Title: Ancestry TV Spot: 'Make Them Count'

Introduction:The Ancestry TV spot titled 'Make Them Count' takes viewers on an emotional journey that celebrates the power of knowing one's heritage. With a captivating narrative and inspiring visuals, this advertisement serves as a reminder of the importance of understanding our roots and how it contributes to our sense of self.

Body:The TV spot opens with a serene scene of an elderly woman sitting in her living room, examining an old photo album. As the camera zooms in on her face, we can sense the depth of her emotions. Soft piano music begins to play in the background, setting a contemplative tone.

The narrative voiceover, delivered by the woman's voice, tells a captivating story of her ancestors. She shares snippets of their lives, connecting the dots between generations. The voiceover emphasizes the impact these individuals had on her own existence and how their stories have shaped her into the person she is today.

The visuals seamlessly transition between historical reenactments and present-day moments, reinforcing the idea that our ancestors continue to live within us. We see scenes of the woman's great-grandmother cooking in a rustic kitchen, her grandfather fighting in a war, her mother as a young girl playing in a field.

As the spot progresses, the focus shifts to the woman's own family. We witness heartwarming moments of her children and grandchildren, emphasizing the importance of passing down family stories and traditions. The voiceover encourages viewers to take action and delve deeper into their own ancestry, reminding them that unlocking the past can unlock their future.

Towards the end of the commercial, the elderly woman finds a surprise waiting for her. With excitement, she opens a package from Ancestry and discovers the results of her DNA test. This moment is filled with both anticipation and joy, indicating that the search for one's ancestry can lead to unexpected discoveries and connections.

The TV spot concludes with a powerful and inspiring message: "Make them count. Discover, connect, and celebrate your heritage with Ancestry."

Conclusion:Ancestry's TV spot, 'Make Them Count,' brilliantly conveys the emotional significance of understanding one's ancestry. Through a combination of powerful visuals, a heartfelt narrative, and a purposeful call to action, the advertisement encourages viewers to embark on their own journey of self-discovery and celebrate the stories of those who came before them. It serves as a poignant reminder that our heritage is not just a part of history; it is an essential part of who we are.

Ancestry TV commercial - Make Them Count produced for Ancestry was first shown on television on March 5, 2020.