Jolly Rancher is a popular American candy brand that is well-known for its hard candy products. The company was founded in 1949 and has been a hit with candy lovers ever since. Jolly Rancher candies a...
Jolly Rancher, the popular candy brand, released a hilarious TV spot called "Being a Rookie Sucks" featuring football player Todd Gurley. The commercial begins with Todd, an NFL player, trying to find his place in the team. He struggles with rookie duties such as cleaning the locker room and carrying helmets.
The mood shifts as Todd pulls out a Jolly Rancher from his pocket and takes a bite. Suddenly, he confidently walks into the locker room with a new attitude. The other players are amazed and start to compliment him on how he's "stepping it up."
Todd continues to munch on the Jolly Rancher throughout the commercial, and things take an unexpected turn as he catches a pass with incredible ease, thanks to his newfound confidence. The rest of the team looks on, impressed, as Todd celebrates his success by tossing the candy to a fellow player.
The commercial ends with a humorous twist, as the coach throws a towel at Todd and says, "You're still carrying my towel, rookie." But Todd's confidence is unshaken, and he shrugs it off with a smile.
Overall, the Jolly Rancher TV spot cleverly promotes their candy as a tool for building confidence and elevating performance, while also providing a good laugh with a relatable storyline. It's a great example of effective advertising that connects with viewers and leaves a lasting impression.
Jolly Rancher TV commercial - Being a Rookie Sucks produced for Jolly Rancher was first shown on television on November 6, 2015.
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