What the University of Texas at Austin TV commercial - We Are Texas Apparel is about.

At the University of Texas at Austin, school spirit runs deep. In their captivating TV spot titled 'We Are Texas Apparel,' the university showcases the vibrant energy and pride that thrives within the Longhorn community.

The ad opens with a sweeping shot of the iconic UT Tower basked in the warm glow of the Texas sunset. As the camera zooms in, we are transported to a bustling campus filled with passionate students, faculty, and staff, each displaying their Texas-sized love for their university through their choice of attire.

The ad transitions seamlessly between various scenes, highlighting the diverse range of individuals that make up the Longhorn family. From the spirited cheerleader in her burnt orange and white uniform to the hardworking student rocking a Longhorns t-shirt in the library, each person exudes a sense of unity and pride.

The background music begins, a catchy, energetic tune that's impossible not to tap your foot to. As the beat picks up, the camera pans across the university's vibrant athletic facilities, where athletes from all sports proudly don the Texas logo on their jerseys. The excitement is palpable, and the sense of camaraderie is tangible.

But 'We Are Texas Apparel' isn't just about showcasing the university's athletic prowess. It celebrates the diverse passions and interests of the entire UT Austin community. A student in a lab coat proudly displays the burnt orange Longhorn logo on their scrubs, representing the groundbreaking research being conducted on campus. A musician strums away on their guitar with a Texas flag draped across their shoulders, showcasing the creative talents fostered within the university's music program.

As the ad reaches its climax, we see an aerial shot of the entire campus, and the words 'We Are Texas' appear on the screen, followed by 'Apparel.' The message is clear - the university's diverse community comes together under the banner of Texas pride.

The spot concludes with a memorable call to action, encouraging current and prospective students, alumni, and fans to show their support and express their individualities through Texas-themed clothing. The screen fades to black, leaving viewers with a sense of excitement, unity, and a longing to be a part of the Longhorn community.

The 'We Are Texas Apparel' TV spot effectively captures the essence of the University of Texas at Austin. It not only celebrates the achievements of their athletic teams but also highlights the inclusive, spirited, and diverse nature of the Longhorn family. This powerful advertisement serves as an inspiration for all members of the UT Austin community to come together, proudly donning their Texas apparel, and embrace what it truly means to be a Longhorn.

University of Texas at Austin TV commercial - We Are Texas Apparel produced for University of Texas at Austin was first shown on television on August 18, 2016.