Era Laundry Detergent television commercial 2012

What the Era Laundry Detergent TV commercial - Hiding is about.

In the Era Laundry Detergent TV Spot, 'Hiding', the brand highlights its cleaning powers by showcasing how stains can 'hide' in clothing even after washing. The commercial opens with a young girl wearing a white shirt with a large ketchup stain on the front. As she attempts to hide the stain by crossing her arms, the narrator explains how stains can still be lurking in clothing even after washing.

We then see the mother of the girl using Era laundry detergent while doing the laundry. The voice-over emphasizes the powerful cleaning action of Era that penetrates through the fabric to remove all dirt and stains. Then, the girl's white shirt is shown back on the screen, and the stain is completely gone, proving Era's effectiveness.

The commercial also includes a side-by-side comparison of Era detergent with another leading brand. A white shirt with various stains on it is divided in half, and each side is washed with a different detergent. After the wash, the side washed with Era appears spotless, while the other half still has visible stains.

Overall, the Era Laundry Detergent TV Spot, 'Hiding', demonstrates the brand's commitment to delivering a powerful clean, helping consumers trust that their clothes will come out stain-free and looking as good as new after using Era laundry detergent.

Era Laundry Detergent TV commercial - Hiding produced for Era Laundry Detergent was first shown on television on August 2, 2012.