The Art Institutes is a system of art and design schools that offer a broad range of programs in creative subjects, including fashion, graphic design, culinary arts, and more. Originally founded in Pi...
The Art Institutes TV Spot, 'Opinions: Winter Quarter' is a compelling television commercial that showcases the positive experiences of students enrolled in The Art Institutes during the winter quarter. The ad features a series of short clips of enthusiastic students expressing their opinions about their academic pursuits and the high-quality instruction they receive at The Art Institutes.
The TV spot opens with a student saying, "I love the winter quarter, it's amazing!" The ad then transitions to multiple students of varying backgrounds and interests sharing their thoughts on the school's instructional environment. One student, for example, explains how The Art Institutes helped her find her direction in life through providing a creative outlet for her artistic talents. Another student mentions that the professors are true professionals in their respective fields, bringing real-world experience into the classroom for the benefit of students.
Throughout the commercial, the enthusiastic testimonials of these students showcase the quality of education and the highly supportive learning environment provided by The Art Institutes. The brief clips of each individual student give the impression that all students of The Art Institutes are empowered to succeed, fulfilling their personal goals, and becoming successful members of the workforce.
Overall, The Art Institutes TV Spot, 'Opinions: Winter Quarter' is a powerful marketing tool that highlights the benefits of attending The Art Institutes. The video successfully engages the viewer by presenting individual student perspectives that are relatable, genuine, and inspiring, creating a positive image in the minds of those interested in achieving creative excellence.
The Art Institutes TV commercial - Opinions: Winter Quarter produced for The Art Institutes was first shown on television on October 19, 2016.
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