Estée Lauder is a renowned and prestigious company in the beauty industry. Founded in 1946 by Estée and Joseph Lauder, the company has become a global leader in skincare, cosmetics, fragrances, and ha...
Estee Lauder's Double Wear TV Spot, 'Maquillaje de larga duración' showcases the brand's popular Double Wear foundation, highlighting its long-wear formula through a visually stunning advertisement.
The spot opens with a close-up of a flawless complexion, followed by time-lapse footage of a woman's busy day. Throughout the day, she's shown rushing around town, attending meetings, taking phone calls, and even sweating it out at the gym. And yet, her foundation remains perfectly in place.
As the camera zooms in on the woman's face, we see that her foundation looks just as fresh and flawless as it did when she put it on in the morning. The narrator explains that the foundation is specially formulated to last up to 24 hours, without smudging or fading.
The ad goes on to explain that the foundation is oil-free and has a comfortable, natural matte finish that won't clog pores or cause breakouts. And, with a wide range of shades to choose from, there's a perfect match for every skin tone.
The spot ends with a shot of the woman confidently looking into the camera, as the tagline "Este es su portalápiz labial, su máscara de pestañas, su fundación Double Wear" (This is your lipstick, your mascara, your Double Wear foundation) appears on the screen.
Overall, the Estee Lauder Double Wear TV Spot, 'Maquillaje de larga duración' effectively showcases the brand's popular foundation while highlighting its long-wear capabilities. The visually stunning footage and confident narration leave a lasting impression, making it clear that Double Wear is a reliable choice for anyone looking for a foundation that will last all day long.
Estee Lauder Double Wear TV commercial - Maquillaje de larga duración produced for Estee Lauder was first shown on television on February 29, 2016.
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