UnidosUS, formerly known as the National Council of La Raza (NCLR), is the largest Hispanic civil rights and advocacy organization in the United States. The organization was established in 1968 with t...
Unidos US is a non-profit organization dedicated to promoting opportunities for the Hispanic community and advocating for their civil rights. In their TV spot 'El sueño americano', Unidos US highlights the power and importance of the American Dream to the Hispanic community.
The ad opens with a Hispanic family gathered around a table in their home, reminiscing about their shared experiences of immigration and the challenges they have faced since coming to the United States. The daughter of the family then shares her optimism for the future and the opportunities that America represents for her and her family.
Throughout the commercial, we see different scenes of the family working hard, studying, and pursuing their dreams while celebrating their cultural heritage. The messaging is clear: For the Hispanic community, the American Dream is attainable through hard work, perseverance, and determination.
The ad is visually captivating, with vibrant colors and imagery that celebrate the unique culture and spirit of the Hispanic community. The background music, combined with the heartfelt storytelling, further adds to the emotional impact of the commercial.
In summary, Unidos US's TV spot 'El sueño americano' serves as a reminder that the American Dream is still achievable for those who are willing to work tirelessly for it. The video urges viewers to join the organization's efforts to create a bright and inclusive future for the Hispanic community in the United States.
Unidos US TV commercial - El sueño americano produced for Unidos US was first shown on television on January 31, 2018.
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