What the Downy Defy Damage TV commercial - Cam and Frankie is about.

Downy Defy Damage is a popular laundry product that protects clothes from the damage caused by daily wear and tear. The brand recently featured American football quarterback Cam Newton in a series of TV spots, showcasing how the product could help extend the life of his clothes.

One of these TV spots featured Cam Newton and his fictional cousin Frankie, played by actor Jake Johnson. In the ad, Cam is getting ready for a night out with Frankie, who is impressed by Cam's sharp dress sense. However, as Cam reaches for his jacket, he realizes that it is covered in stains and has a tear on the shoulder.

Looking disappointed, Cam turns to Frankie and says, "Looks like I can't go out tonight." But Frankie has a surprise up his sleeve. He pulls out a bottle of Downy Defy Damage and starts pouring it into the washing machine. He then adds Cam's jacket to the load, turns on the machine and waits as the washing cycle begins.

As the cycle ends, Frankie excitedly pulls out Cam's jacket, which looks brand new. The tear on the shoulder has disappeared, and the stains have been lifted. Cam is amazed, and Frankie proudly tells him that Downy Defy Damage could protect all his clothes from damage caused by wear and tear.

The ad ends with Cam and Frankie stepping out for their night on the town, with Cam looking sharp and stylish in his rejuvenated jacket. The Downy Defy Damage logo appears onscreen, along with the tagline "Protect your clothes from life" – a fitting reminder of the benefits of this innovative product.

Overall, the Downy Defy Damage TV Spot featuring Cam and Frankie is a fun and engaging way to showcase the brand's key benefits. By using a relatable scenario featuring a popular celebrity, the ad is able to connect with viewers and demonstrate how Downy Defy Damage can help to keep their clothes looking like new for longer.

Downy Defy Damage TV commercial - Cam and Frankie produced for Downy was first shown on television on November 7, 2020.