The University of Mississippi is a public research university located in Oxford, Mississippi. Founded in 1848, the university is affectionately known as Ole Miss and has a rich history of academic exc...
The University of Mississippi TV Spot, 'Legacy,' is a powerful testimonial that embodies the University of Mississippi's commitment to excellence, innovation, and tradition. The spot highlights the University's steadfast focus on creating a brighter future for Mississippi and beyond.
The spot starts with a shot of a student walking through a tree-lined pathway on campus, followed by a sound bite from a graduate who says, "The University of Mississippi is my legacy." This line sets the tone for the rest of the spot, which features several alumni and students reflecting on their experiences at the University and how it has helped shape their lives.
The spot showcases the University's diverse academic programs and rich cultural heritage. It features a diverse cast of alumni and students who proudly recount achievements in various fields, including medicine, law, business, and the arts. Viewers are shown archival footage of historic events like protests on campus and the integration of the University, highlighting the school's commitment to progress and equality.
Throughout the spot, the students and alumni passionately describe how the education they received at the University of Mississippi has allowed them to make a significant impact in their communities and beyond. They emphasize that the University not only gives students rigorous academic instruction but also instills values such as citizenship, responsibility, and leadership.
The TV spot is a powerful call to action for prospective students, urging them to join the University and become part of the legacy. It accomplishes this without resorting to clichés or melodrama, instead relying on the authenticity of the testimonials to speak for themselves.
In conclusion, the University of Mississippi TV spot, 'Legacy,' is a powerful portrait of the University's past, present, and future. It celebrates the school's storied history while simultaneously laying out a bold vision for the future, encouraging students to become part of the legacy and live bold and impactful lives.
University of Mississippi TV commercial - Legacy produced for University of Mississippi was first shown on television on October 6, 2020.
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