What the Be The Match TV commercial - Spencers Sickle Cell Journey is about.
Be The Match is a non-profit organization that is devoted to helping patients with life-threatening blood cancers or diseases find donors for bone marrow or cord blood transplants. In their latest TV spot, 'Spencer's Sickle Cell Journey', they showcase one patient's story of how Be The Match helped change his life.
Spencer, the main subject of the TV spot, suffers from sickle cell disease, a hereditary blood disorder that affects the oxygen-carrying protein in red blood cells. Spencer explains how he could barely run up a flight of stairs without getting tired and how he constantly struggled with fatigue, headaches, and severe pain episodes.
The TV spot then goes on to explain the challenges involved in finding a matching donor for patients like Spencer, particularly those with diverse ethnic backgrounds. Be The Match's registry has an incredible 22 million potential donors, but due to the genetic complexity of the disease, this is not always sufficient. However, Be The Match is committed to continuously expanding their registry and developing life-saving techniques to help patients like Spencer find their match.
In Spencer's case, he was lucky enough to find a matching donor and undergo a bone marrow transplant, which has given him a new lease on life. The TV spot ends with Spencer sharing his gratitude towards Be The Match and the donors who make such life-changing medical procedures possible.
Overall, Be The Match's TV spot, 'Spencer's Sickle Cell Journey', is a touching and heartwarming example of the amazing work that this organization does to help patients overcome life-threatening diseases. The spot highlights the importance of registering to be a bone marrow donor and supporting the life-saving work of Be The Match.
Be The Match TV commercial - Spencers Sickle Cell Journey produced for
Be The Match
was first shown on television on July 4, 2022.
Frequently Asked Questions about be the match tv spot, 'spencer's sickle cell journey'
Their mission is to inspire those affected by sickle cell. Sickle Cell Warriors, Inc. is dedicated to providing resources, information, education, research, and support to the sickle cell community. Sickle cell warriors are powerful people with an indomitable spirit.
Sickle cell disease is an inherited blood disorder. It is marked by flawed hemoglobin. That's the protein in red blood cells that carries oxygen to the tissues of the body. So, sickle cell disease interferes with the delivery of oxygen to the tissues.
In someone who has SCD, the hemoglobin is abnormal, which causes the red blood cells to become hard and sticky and look like a C-shaped farm tool called a “sickle.” The sickle cells die early, which causes a constant shortage of red blood cells.
The blocked blood flow through the body can lead to serious problems, including stroke, eye problems, infections, and episodes of pain called pain crises. Sickle cell disease is a lifelong illness.
Sickle cell disease (SCD) is a group of inherited red blood cell disorders. In SCD, the red blood cells become hard and sticky and look like a C-shaped farm tool called a “sickle.” People with SCD can live full lives and enjoy most of the activities that other people do.
Sickled cells can block blood flow in blood vessels that provide blood to bones in our body. When the bone does not get enough oxygen, the bone tissue can die, a complication known as avascular necrosis (AVN). When there is not enough blood reaching the bone, the joint can narrow and the bone can collapse.
Sickle cell disease is inherited , meaning that it runs in families. People who have sickle cell anemia inherit two faulty hemoglobin genes - hemoglobin S - from each parent.
HbSS. People who have this form of SCD inherit two genes, one from each parent, that code for hemoglobin “S.” Hemoglobin S is an abnormal form of hemoglobin that causes the red cells to become rigid, and sickle shaped. This is commonly called sickle cell anemia and is usually the most severe form of the disease.
There are different forms of sickle cell disease. They include Hb SS, Hb SC, Hb S beta-thalassemia, etc. All of these hemoglobin types cause a vaso-occlusive crisis. HbSS is the most common and severe type.
Red blood cells are usually round and flexible, so they move easily through blood vessels. In sickle cell anemia, some red blood cells are shaped like sickles or crescent moons. These sickle cells also become rigid and sticky, which can slow or block blood flow. There's no cure for most people with sickle cell anemia.
The hemoglobin associated with sickle cell anemia causes red blood cells to become rigid, sticky and misshapen. For a child to be affected, both mother and father must carry one copy of the sickle cell gene - also known as sickle cell trait - and pass both copies of the altered form to the child.
The most common are: Sickle Cell Anemia (SS), Sickle Hemoglobin-C Disease (SC), Sickle Beta-Plus Thalassemia and Sickle Beta-Zero Thalassemia. Sickle Cell Anemia (SS): When a child inherits one substitution beta globin genes (the sickle cell gene) from each parents, the child has Sickle Cell Anemia (SS).