Priceline.com is an American company that specializes in online travel bookings and related services. It was founded in 1997 by Jay S. Walker and Scott Case, and is headquartered in Norwalk, Connectic...
Priceline.com's TV spot titled 'The Daughter' features legendary actor William Shatner and actress Kaley Cuoco. The commercial starts by showing a father and daughter duo planning a vacation trip in a beautiful location. The father starts searching for the best deals on flights, hotels, and rental cars online, and eventually lands on Priceline.com.
As the two continue to plan their trip, they can't seem to agree on anything – they argue over the destination, hotel, and even the rental car. Kaley (the daughter) is visibly frustrated and exclaims that they will never be able to reach a common ground.
That's where Shatner's character comes into play. He appears on the screen and, with his trademark deadpan delivery, quips, "good luck with that" while sipping a drink.
The father then introduces Shatner as the negotiation expert, emphasizing that he gets the best deals on everything, including travel. Kaley is surprised and a little unsure but decides to give it a try.
Shatner goes to work, using his trademark negotiation tactics to secure unbeatable deals on flights, hotels and rental cars. The daughter looks on in awe as the prices continue to drop.
The commercial ends with the father and daughter celebrating their successful booking, with Kaley thanking "the Negotiator" (Shatner's character) for his help.
Overall, the Priceline.com TV spot 'The Daughter' is a clever and entertaining commercial that highlights the company's promise to provide users with unbeatable deals on travel. With its celebrity-filled cast and funny script, the ad is sure to capture the attention of viewers and leave them with a smile.
Priceline.com TV commercial - The Daughter Feat. William Shatner, Kaley Cuoco produced for Priceline.com was first shown on television on January 13, 2013.
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