What the Esurance TV commercial - Bad Decisions is about.

The Esurance TV Spot, 'Bad Decisions' is a humorous advertisement that uses relatable moments to showcase how making bad decisions can have expensive consequences. The commercial opens with a man sitting in his car, receiving a text message from his girlfriend, which prompts him to drive to her location. As he starts to drive away, he realizes he left his phone on the car roof, causing it to fly off and shatter on the pavement.

The advertisement then transitions to a woman who hits a parked car while trying to parallel park. Next, we see a man accidentally flooding his apartment while trying to give his dog a bath. Each of these scenarios highlights how quickly bad decisions can result in costly mistakes.

The commercial's main point is to demonstrate how Esurance can help customers save money when they make bad decisions. Each scenario is followed by the phrase, "That's insurance for the modern world. Esurance. Surprisingly painless."

The commercial's tone is light-hearted, and the relatable scenarios make it easy for the audience to connect with the message. The ad's use of humor effectively communicates the serious topic of insurance without making the viewer feel overwhelmed or anxious.

In summary, the Esurance TV Spot, 'Bad Decisions' is an effective advertisement that uses humor to engage the audience and communicate the importance of having insurance.

Esurance TV commercial - Bad Decisions produced for Esurance was first shown on television on November 26, 2012.