WhatsApp television commercial 2022

What the WhatsApp TV commercial - A New Era of Privacy is about.

WhatsApp's new TV Spot, 'A New Era of Privacy', features the iconic song "One Nation Under a Groove" by American funk band Funkadelic. The ad aims to promote WhatsApp's focus on privacy and security for its users, highlighting the new changes in the company's privacy policy.

The 30-second clip starts with a group of people dancing joyfully in a colorful and lively setting, while the lyrics of the song play in the background. The ad then transitions to a person sitting alone in a park, looking at their phone and scrolling through their WhatsApp messages. The ad emphasizes the importance of privacy and security in today's world, with the message appearing on the screen "Respect for your privacy is coded into our DNA."

WhatsApp guarantees that the user's personal information will remain private, and their conversations will be end-to-end encrypted. The ad concludes with a shot of a young couple holding hands as they walk through a street at night, emphasizing the feeling of safety and comfort that comes with using WhatsApp.

Overall, WhatsApp's TV Spot promotes the idea of a new era of privacy, where users can feel free to share their personal lives with loved ones and friends without any fear of surveillance or intrusion. The use of music from Funkadelic adds to the uplifting and positive tone of the ad, making it an enjoyable and engaging watch.

WhatsApp TV commercial - A New Era of Privacy produced for WhatsApp was first shown on television on October 16, 2022.

Song from commercial WhatsApp TV Spot, 'A New Era of Privacy' Song by Funkadelic

"Can You Get To That" is a song by the American funk rock band Funkadelic. It was released in 1971 as part of their third studio album, "Maggot Brain." The song was written by George Clinton and features lead vocals by guitarist Eddie Hazel.

Musical Style and Influences: "Can You Get To That" is known for its blend of funk, soul, and rock elements. It showcases the band's signature sound, characterized by infectious grooves, tight rhythms, and soulful vocals. The song draws influences from various genres, including gospel, R&B, and psychedelic rock.

Lyrics and Meaning: The lyrics of "Can You Get To That" explore themes of personal transformation, self-discovery, and the pursuit of happiness. The song begins with the lines, "I once had a life, or rather, life had me / I was one among many , or at least, I seemed to be." It reflects on the narrator's journey to find meaning in life and encourages listeners to embrace change and find their own path.

Legacy and Impact: "Can You Get To That" has become one of Funkadelic's most beloved and enduring songs. It has been praised for its infectious groove, catchy melody, and powerful vocal performance. The song's combination of soulful vocals, funky instrumentation, and thought-provoking lyrics has made it a favorite among fans of funk and rock music.

Additional Information: - The song "Can You Get To That" has been covered and sampled by various artists over the years, attesting to its lasting influence.- The album "Maggot Brain," on which the song appears, is considered a classic in the funk rock genre and has been highly influential in shaping the sound of subsequent funk and rock artists.- Funkadelic, the band behind "Can You Get To That," was formed in the late 1960s and was led by George Clinton. The band was known for pushing musical boundaries and blending diverse genres to create their unique sound.

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