Be The Match: Transforming Lives Through Life-Saving ConnectionsFounded in 1987, Be The Match is a non-profit organization dedicated to saving lives through marrow and cord blood transplantation. With...
Be The Match is a non-profit organization that is committed to helping patients get the life-saving transplants they need by supporting bone marrow and stem cell donation. To promote their cause, they recently released a powerful TV spot called 'Hot Dog Mascot'.
The ad features a hot dog mascot running through an empty stadium, attempting to pump up the crowd. However, as the camera follows the mascot, we see that he is actually suffering from a serious illness. We then learn that the man inside the mascot costume needs a bone marrow transplant to survive, but there is currently no match for him.
The ad then implores viewers to sign up for Be The Match, highlighting that by doing so, they could help save someone's life. The commercial features real-life patients who are currently waiting for transplants, making the message all the more urgent and impactful.
Overall, the 'Hot Dog Mascot' TV spot effectively raises awareness about the critical need for bone marrow and stem cell donors. The use of a mascot as a relatable character highlights the fact that anyone can be affected by illness, and that by becoming a donor, anyone can help someone in need. It's a powerful and emotive message that is sure to resonate with audiences and inspire action.
Be The Match TV commercial - Hot Dog Mascot produced for Be The Match was first shown on television on January 3, 2017.
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