What the SAMHSA TV commercial - Talk. They Hear You. is about.
SAMHSA TV Spot, 'Talk. They Hear You.' is a public service announcement that encourages parents and caretakers to talk to their children about underage drinking. The PSA was created by the Substance Abuse and Mental Health Services Administration (SAMHSA), a department of the United States government, and aims to reduce the prevalence of underage drinking among adolescents.
In the TV spot, a mother and her daughter are enjoying a day at the park. The mom notices some teenagers drinking alcohol nearby, and she becomes concerned. She decides to talk to her daughter about the risks of drinking at a young age. The mother uses specific facts and information to help her daughter understand the dangers and consequences of underage drinking. The daughter listens attentively, and the PSA concludes with a message encouraging parents and caretakers to talk to their children about drinking.
The SAMHSA TV Spot, 'Talk. They Hear You.' is a powerful reminder of the important role that parents and caretakers play in preventing underage drinking. The PSA acknowledges that talking to children about difficult topics can be challenging, but it encourages parents and caretakers to take the time to have these conversations with their children. The PSA also provides some tips for talking to children about drinking, such as being a good listener, staying calm, and using specific examples.
Overall, the SAMHSA TV Spot, 'Talk. They Hear You.' is an effective public service announcement that raises awareness about the dangers of underage drinking and encourages parents and caretakers to talk to their children about these important issues. By starting these conversations early and often, parents and caretakers can help their children make safe and healthy choices as they grow and develop.
SAMHSA TV commercial - Talk. They Hear You. produced for
Substance Abuse and Mental Health Services Administration
was first shown on television on January 2, 2014.
Frequently Asked Questions about samhsa tv spot, 'talk. they hear you.'
The “Talk. They Hear You.” campaign aims to reduce underage drinking and other substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address these issues with their children early and often.
The STOP! campaign aimed to address these high rates of underage alcohol consumption by increasing adults' and adolescents' awareness of its harms, theorizing that this would help discourage underage drinking and make it less socially acceptable.
Community Strategies
- Involvement of the media to increase awareness.
- Training of alcohol-retail establishments, including information on preventing sales to underage patrons.
- Compliance checks conducted by law enforcement to reduce illegal alcohol sales to underage patrons.
- Increased enforcement of drunk-driving laws.
Most people (80%) stopped cold turkey, while about one in six (18%) used a challenge such as Dry January to get started. More than two in three (67%) succeeded and stopped drinking for the time period they wanted to, joining the almost a quarter of Americans ages 21+ who don't drink at all.
Tips to Help You Stay Safe
- Keep an eye on your friends.
- Have a backup plan.
- Know what you're drinking.
- Trust your instincts.
- Don't leave a drink unattended.
- Don't accept drinks from people you don't know or trust.
- Check in with yourself.
- Be aware of sudden changes in the way your body feels.
RSA Online NSW | Preventing Intoxication (And What You Can Do)
- RSA Online NSW.
- LISTEN TO THEIR SPEECH.
- OBSERVE THE WAY THEY STAND.
- PAY ATTENTION TO THEIR COORDINATION.
- BE MINDFUL OF THEIR BEHAVIOUR.
Trend forecasters have attributed growing sobriety to the greater wellness movement, yet some young people have simply said they're tired of drinking so much or have even opted for cannabis and psychedelics instead.
The decline in young adults' self-reported overdrinking is supported by their shrinking estimate of the number of drinks they had in the past seven days. This number has fallen from an average 5.2 drinks in 2001-2003 to 3.6 drinks in 2021-2023. Meanwhile, it has been steady among both older age groups.
Alcohol Safety
- Keep an eye on your friends.
- Have a backup plan.
- Know what you're drinking.
- Trust your instincts.
- Don't leave a drink unattended.
- Don't accept drinks from people you don't know or trust.
- Check in with yourself.
- Be aware of sudden changes in the way your body feels.
Strategies include monitoring, offering alternatives and implementing restrictions on the service of alcohol. Monitoring can include: employing responsible service of alcohol (RSA) marshals to monitor patrons and consumption levels and alert other staff when necessary.
Sober curious drinkers are prioritizing taste over effect
Gen-Z drink on average 20% less than millenials, who also drink less than the previous generation, mainly because of an increased awareness of the dangers and effects of alcohol and the rise of health-consciousness as a lifestyle.
Comparing generations, Gen Z seems to have less of an affinity for alcohol, as our graphic with data from Statista Consumer Insights shows. Only between 18 and 20 percent of Americans of legal drinking age and under 28 years old said they regularly drank beer, wine or spirits.