The Simple® brand, born in the UK in 1960, was the first to create a cleansing product with no perfume and no color. Today, Simple® continues to design solutions to care for even the most sensitive skin.

ALLISON WILLIAMS has been announced as the new face of Simple, the British skincare line for sensitive skin, less than a year after she was catapulted to fame as Marnie in Lena Dunham's hit television series - Girls.

Simple Skincare

Our journey started way back in the 1960s, in the hands of a British doctor, to offer kindness to sensitive skins. In 1978 we launched our first-ever no colour, no perfume, and no harsh chemicals soap. And we have been at it ever since, simple-fying Clean Beauty for the people across the world, one product at a time.

1960 Our cleansing revolution started way back in 1960. We were one of the first to offer facial cleansing that said no to nasty additives like perfume and color. And true to our roots, our products today are still made with no colors or dyes, perfumes or harsh chemicals that can upset your skin.

Simple has been owned by Unilever since 2010.

Simple Skincare was launched in 1960 and has become a subsidiary of the Unilever business.

I use the Bioderma Micellar Cleansing Water every morning and every night before bed. Using this before I do the rest of my skin care is crucial! My favorite lotion at the moment is the CeraVe PM Facial Moisturising Lotion, which I use in the mornings as well as at night along with Dior Capture Totale Eye Cream.

Kindness is at the heart of everything we do – but – we're about so much more. With the aim of creating skincare that is fuss-free and approachable, we're committed to keeping you and your skin looking (and feeling!) its best, starting with clean, uncomplicated products that downright love your skin and the planet too.

Simple contains some natural and organic ingredients and other good stuff as well to ensure efficacy and to live our purpose of “clean and kind skincare” for even the most sensitive skin.

Mohit Yadav - Co-Founder Mohit Yadav - Co-Founder - Minimalist | LinkedIn.

Enter: "skinimalism" - the idea that, for many people, a simple skincare routine with as few as three steps is good, if not better than longer routines. A "skinimalist" routine might look like: cleanser, moisturizer, and sunscreen.