His catchphrase - "I don't always drink beer. But when I do, I prefer Dos Equis" - has worked its way into Internet culture. But his reign is ending.

Jonathan Goldsmith the most interesting man in the world! … and his real name is Jonathan Goldsmith. Originally featured in a small number of ads by an agency called EuroRSCG, New York, Goldsmith had small parts in shows and movies throughout his career.

Besides sales, the most telling metric of success for the campaign was in the public's willingness to not only tolerate the ads but to actively seek them out. Search YouTube for the ads, and you might not even see entries from Dos Equis or Euro RSCG, the marketing company responsible for the Man's birth.

The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.

Dos XX's non-threatening taste and texture makes it a safe bet for many situations. Like many Mexican style lagers, its passive flavor sees it often paired with salt or lime. If you dislike similar beers (Tecate, Corona, etc.) you probably will dislike Dos XX too.

men Dos Equis is target market is heavily towards men. Their main man has become the most interesting man in the world. While Dos Equis targets men with the most interesting man, many other competing campaigns do it similarly or with women.

The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme.

actor Fernando Lamas Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him.

The Spokesperson Outgrew the Brand What everyone didn't know was that the Most Interesting Man was selling Dos Equis beer. The spokesman had outgrown the brand and was no longer serving the purpose he was designed to serve.

In 2021, the Dos Equis brand posted modest volume growth for the first time since 2016, driven by momentum from new product launches, data from the beverage analytics firm showed.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Dos Equis® Lager Especial is a golden pilsner-style beer made from water and the choicest hops. With a balanced composition and a smooth, clean finish, it's the party guest who is always invited and never overstays his welcome. A golden pilsner style beer with a nuanced blend of malts, spices and earth tones.