What the 2013 Cadillac XTS TV commercial - Buttons is about.

In 2013, Cadillac released a TV spot called "Buttons" to promote their new XTS model. The ad features an elegant, black XTS sitting on a luxurious white floor, with a man in a suit sitting in the driver's seat. The camera then zooms in on the man's fingers as they glide over the car's buttons and controls, activating its various features.

As the man activates the car's keyless start feature, the XTS awakens and springs to life. The powerful LED headlights turn on and illuminate the car's surroundings, and the sound of the engine revving fills the air. The camera lingers on the sleek and sophisticated exterior before cutting to a shot of the XTS speeding down an open road.

The advertisement effectively highlights the XTS's superior technology by showcasing its keyless start, LED headlights, and powerful engine. It also appeals to a certain level of luxury and sophistication, with the sleek and elegant design of the XTS and the suited driver. Overall, "Buttons" is a highly effective and visually striking ad that effectively showcases the capabilities and style of the 2013 Cadillac XTS.

2013 Cadillac XTS TV commercial - Buttons produced for Cadillac was first shown on television on January 26, 2013.