Burlington, also known as Burlington Stores, is a retail company that specializes in off-price shopping. Established in 1972, Burlington offers a wide range of products including clothing, shoes, acce...
Burlington Stores has released a new TV spot that encourages customers to make the store their one-stop-shop for all their needs. The ad, titled 'Haga de Burlington Stores tu única parada', directly speaks to the Spanish-speaking audience in a bid to expand their reach.
The TV spot features a diverse group of customers, including families, couples, and individuals, shopping for clothing, shoes, accessories, and home goods at Burlington Stores. The customers are seen happily picking out items at the store while the narrator speaks about how Burlington Stores has everything they need in one place.
The ad highlights the store's vast inventory, quality products, and affordable prices, with taglines such as "Marcas grandes precios chicos," or "Big brands, small prices." The TV spot also mentions the store's extended return policy and encourages customers to sign up for free delivery and pickup options.
The use of Spanish in the ad is a smart move as it resonates with the Latinx community. By directly speaking to them in their native language, Burlington Stores is showing that they care about their audience and are committed to being inclusive.
Overall, the 'Haga de Burlington Stores tu única parada' TV spot is a fun, colorful, and engaging ad that effectively showcases the store's offerings and encourages viewers to make Burlington Stores their go-to shopping destination.
Burlington TV commercial - Haga de Burlington Stores tu única parada produced for Burlington was first shown on television on August 7, 2019.
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