IntroductionCosamin is a company that produces joint health supplements made of glucosamine and chondroitin. The company was founded in 1992, and its headquarters are located in Memphis, Tennessee, Un...
Cosamin is a joint supplement brand that recently released a TV spot featuring professional surfer, Bethany Hamilton. The advertisement employs the tagline, "It's What's Inside That Matters Most," emphasizing the importance of joint health and the need to take care of it as early as possible.
The TV spot opens with Bethany Hamilton walking down a picturesque beach, holding her surfboard. As she does so, she briefly narrates her story of losing her arm in a shark attack and how she has had to rely on her remaining joints even more since then. Hamilton then states how she swears by Cosamin to protect her joints and ensure their longevity. This advertisement explicitly shows that people of all ages and professions need to care for their joints.
The TV spot goes on to showcase Cosamin as an effective supplement that helps to keep joints in good condition over time. The advertisement's visuals align with the brand's message, with shots of people moving gracefully and enjoying their active lifestyle.
The advertisement closes on the message that Cosamin supplements give you the strength to keep doing what you love for years to come. Overall, Bethany Hamilton's presence in the ad, combined with the product's focus on joint health, delivers an inspirational message that one should not take their mobility for granted.
Cosamin TV commercial - Its Whats Inside That Matters Most Ft Bethany Hamilton produced for Cosamin was first shown on television on September 15, 2014.
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