What the Substance Abuse and Mental Health Services Administration TV commercial - Secret Hiding Place is about.

The Substance Abuse and Mental Health Services Administration (SAMHSA) has released a powerful TV spot titled 'Secret Hiding Place' which focuses on the devastating effects of substance abuse and addiction.

The TV spot starts with a young girl playing hide-and-seek with her friends. As the game progresses, the girl finds herself in the midst of her father's drug paraphernalia in a secret hiding place he made in the house. The ad then transitions to her observing her father's addiction and his behavior while he’s high.

Throughout the ad, the SAMHSA delivers a strong message that addiction doesn't only affect the individual struggling with the addiction but also the people they love. The difficult and often shameful situation depicted in the ad lays bare the consequences of addiction on the family dynamic, as the young girl must navigate the difficult emotions and challenges of living with an addicted parent.

The TV spot finishes by urging those who are struggling with addiction or those who know of someone struggling to reach out for help and support via SAMHSA’s National Helpline.

The ad was created to bring attention to the issue of addiction and how it can destroy the family dynamic, and to help encourage people to seek assistance. It is a powerful reminder of the importance of raising awareness of addiction and how it can impact every aspect of our lives.

Substance Abuse and Mental Health Services Administration TV commercial - Secret Hiding Place produced for Substance Abuse and Mental Health Services Administration was first shown on television on October 14, 2021.