What the AutoTrader.com TV commercial - Car for Mom is about.

Title: Car for Mom: AutoTrader.com TV Spot Featuring Andy Cohen

Introduction:

AutoTrader.com, the leading online automotive marketplace, has launched an exciting new TV spot titled "Car for Mom," featuring the popular TV personality Andy Cohen. In this engaging commercial, AutoTrader.com showcases its commitment to helping people find the perfect car, specifically highlighting the story of a caring son who surprises his mom with a car that perfectly suits her needs. The TV spot not only emphasizes the convenience and reliability of AutoTrader.com but also the emotional connection that can be fostered through the gift of a car.

Synopsis:

The AutoTrader.com TV spot "Car for Mom" opens with Andy Cohen, known for his charismatic hosting skills and love for cars, standing in a picturesque neighborhood. He greets the viewers and introduces the heartwarming story that is about to unfold.

The camera then shifts focus to a young man named David, who is browsing through AutoTrader.com on his laptop. It is evident that David is searching for the perfect car for his beloved mother, Linda. The scenes transition back and forth between David's online journey and his interactions with his mom throughout the day.

David spends hours meticulously researching various makes, models, and features, all the while knowing that his mom deserves nothing but the best. AutoTrader.com's user-friendly interface and comprehensive search tools enable him to narrow down his choices to find the perfect vehicle that aligns with his mom's preferences and lifestyle.

As the TV spot progresses, David's love and admiration for his mom become increasingly apparent. We witness heartfelt moments, such as David helping his mom with groceries, cooking her favorite meal, and engaging in deep conversations that demonstrate their close bond.

David's search culminates with him bringing his mom to an AutoTrader.com verified dealership to test drive the car he has chosen for her. The emotion and excitement on Linda's face are palpable as she realizes the thoughtful and heartfelt gesture her son has made. She expresses her astonishment and gratitude, knowing that this car was chosen with her in mind.

The TV spot concludes with Andy Cohen summarizing the touching story and emphasizing the role of AutoTrader.com in helping David find the perfect car for his mom. He encourages viewers to visit AutoTrader.com for their own car-buying needs, emphasizing the company's commitment to making the process easy, enjoyable, and rewarding.

Conclusion:

AutoTrader.com's TV spot "Car for Mom" featuring Andy Cohen successfully captures the emotional connection between a son and his mother, showcasing the power of the perfect car

AutoTrader.com TV commercial - Car for Mom produced for Autotrader was first shown on television on February 4, 2018.