What is ELIQUIS?ELIQUIS (apixaban) is a prescription medication used to prevent blood clots and stroke in people with atrial fibrillation (a type of irregular heartbeat) and to treat deep vein thrombo...
ELIQUIS is a prescription medication used to reduce the risk of stroke and blood clots in people with atrial fibrillation, a common heart condition. The ELIQUIS TV spot titled 'Tasting What's Next' revolves around the idea of embracing life's moments by preventing a stroke or blood clot from interrupting the things we love.
The commercial opens with a shot of a woman sipping a cup of coffee at a cafe. The camera pans to show her pet dog waiting patiently beside her. The voiceover begins by saying, "Life is full of little moments." The camera switches between shots of the woman and her dog, and other people enjoying different activities. The voiceover continues, saying, "And sometimes, the smallest things can make the biggest impact."
The scene changes to show the woman walking alongside a river with her dog. The voiceover mentions that ELIQUIS is a medication that can help reduce the risk of stroke or blood clot in people with atrial fibrillation. This allows individuals to enjoy the taste of their favorite foods and the moments they cherish.
The commercial ends with the woman sitting at the cafe with a smile on her face, enjoying her coffee. The tagline, "ELIQUIS: Preventing Stroke and Blood Clot, Tasting What's Next," appears on the screen.
The 'Tasting What's Next' commercial by ELIQUIS aims to inspire people to live life to the fullest, without the fear of a stroke or blood clot. The use of everyday moments and relatable characters makes it easy for viewers to connect with and understand the importance of managing their risk factors.
ELIQUIS TV commercial - Tasting Whats Next produced for ELIQUIS was first shown on television on April 24, 2023.
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