Sign up to track 1,009 nationally aired TV ad campaigns for Target. In the past 30 days, Target has had 8,669 airings and earned an airing rank of #70 with a spend ranking of #31 as compared to all other advertisers.

Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income. ...

To understand the terms of this article, we define what a TV target is: it is the complete audience which includes all the people who have been exposed to television, this audience is then broken down into TV targets (15+ years, 25-49 years, CSP+, etc.).

Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.

Key Takeaways. A target audience is a group of people identified as likely customers of a business. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. Defining a target audience helps create more efficient marketing messages.

Targeted media in PR is the list of media outlets or contacts you plan to direct your pitches to. The ideal target media includes those that will allow you to reach your audience with credibility and authenticity.

They're used for having a list of relevant people that you can send your press release or story. PR media lists are usually targeted and include media contacts from a specific location and/or industry. Some are more broad, such as a national media list with contacts from all over the US.

In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis, and (5) the topic interest and prior knowledge analysis.

The buyer target: determined by consumers' buying habits. The attitudinal target: based on consumers' lifestyle habits. The geotargeting target: defined by the geographical location of the audience. The "custom" target: which includes the buyers of competitors.

The data shows that the typical Target shopper is a suburban mother between 35 and 44 years of age. The typical Target customer also has some college education and a household income of $80,000. The latter helps explain all of those $200 Target runs. For lower-income households, those splurges may not be possible.

Physical, functional, cognitive, environmental, and temporal are broad categories that help define the characteristics of a target.

A target market strategy is a business plan focused on growing sales and brand awareness within a specific group of consumers. To do this, businesses strategize based on demographics that make up a market, which is an area or group specified for product sales.